About Us


Award-winning content marketers since 1978.

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Minneapolis skyline at night showcasing the Lowry bridge


MSPC is a full-service content marketing agency located in Minneapolis-St. Paul, with clients across the globe.

The Twin Cities have been our home base for nearly 50 years. A renowned media, advertising, art, theater, music and philanthropic hub, the cities’ inspiration and culture are meaningful not only to our team members but also to the way we run our business. 

We proudly lead with three core values that drive everything we do.

Women presenting to group


You’ll be hard pressed to find a more dedicated, passionate group of people, from strategists obsessed with unlocking the big unknown and creatives going the extra mile to ensure your content really wows, to the often-unseen talent working to make everything run smoothly at every turn.

Our Values

Exceed the standard

We thrive on pushing ourselves and our work past the standard convention of excellence.

Do more together

We believe that creating the most impact comes from working as one team.

Create stories that matter

Storytellers at heart, our purpose is to create meaningful connections through compelling content.

Two women working a desk


We’ve been rooted in Minneapolis since 1972, creating content for brands since 1978. One of the first publishing companies in the industry to expand into this realm, we’ve always been risk-takers, ready to identify new opportunities and take bold steps forward. Over the last four decades, we’ve developed more than 225 print and digital titles and platforms, in every imaginable space. Part of our work includes two magazines of our own: Mpls.St.Paul and Twin Cities Business—they’ve become established, industry-leading publications that now define and represent the city.

Our Awards

Proprietary Media

While much of our pride and joy comes from creating content and programs for clients, we love dreaming up our own ways to address key needs in the market. Two such projects include TechChannel and Super Doctors.


TechChannel is the leading, authoritative voice for enterprise and SMB computing professionals, and provides expert, credible and trusted content to users worldwide—helping them leverage current and new technology to their company’s best advantage.

Visit TechChannel.com

Super Doctors

Super Doctors identifies top doctors as selected by their peers and the independent research of MSP Communications. Super Doctors is published four times a year online and also in print as a special advertising section in leading newspapers and city and regional magazines, including Texas Monthly and The New York Times.

Visit SuperDoctors.com

Cities Media Group


Mpls.St.Paul Magazine is the best-selling magazine in the state. The publication provides timely, dependable and thought-provoking information to its readers about the people, places and events of the Twin Cities.

Vist MSPMag.com

Twin Cities Business

Twin Cities Business is Minnesota’s leading provider of business news, insight and analysis. The publication covers today’s most pressing issues, examines trends and outlooks and provides the context, perspective and information leaders have come to depend upon.

Visit TCBMag.com

Meet the Team

Our team is made up of 175 unique individuals that have one thing in common: unyielding curiosity. We come from different backgrounds (think journalists, veteran agency folks, even former farm hands and yoga instructors) but we’re all obsessed with exploring a wide variety of subjects and turning them into sharp, compelling content.

Kevin Dunn

VP, Strategic Growth

Erin Madsen

VP, Content

Evelyn Hoover

VP, B2B Content

Kate Rogers

VP, Digital Strategy

Mari Adamson-Bray

Publishing Director, TechChannel, MSPC

Molly Bennett

Senior Content Director

Mindee Kastelic

Director of Strategic Growth

Max Berkelman

Associate Director, Strategic Growth

Gina Czupka

Content Director

Keely Doyle

Executive Producer

Anthony Englund

Senior Director of Digital Strategy

Kayla Knudson

Senior Content Director

Matt Kusilek

Group Publisher, MSPC

Katie Bjorn Robbins

Director, Program Management

Chelsey Rohrbacher

VP, Project Management

Bret Ryan

Associate Creative Director

Amanda Welshons

Content Director

Mary Authier

Chief Operating Officer, MSP Communications

Deborah Hopp

President, MSPC

Nat Opperman

President, MSP Communications