We Are MSPC

Kevin Dunn

VP, Strategic Growth

Kevin has more than 35 years of publishing, advertising, marketing and digital experience. His 33-year tenure with MSP spans roles as publisher of ComputerUser Magazine; director of sales and marketing on Mpls.St.Paul Magazine; vice president, director of digital media for MSP Communications and MSPC; and, for the past six years, vice president of strategic growth for MSPC.

Kevin has overseen strategy and implementation of numerous digital marketing initiatives for an array of consumer and B2B clients, including Minnesota Office of Tourism, Delta Sky magazine, Mpls.St.Paul Magazine, Twin Cities Business, Independent Community Bankers of America, IBM Systems Media, Optum and McKesson.

Kevin is former president of the Minnesota Magazine and Publishing Association (MMPA), a regional association serving as a resource and voice for print and digital publishing in Minnesota and the Upper Midwest.

Kevin attended the University of Wisconsin, where he received a degree in English literature.

Areas of expertise:

• Integrated, multichannel marketing programs
• Digital media strategy and implementation
• Applying sales and marketing tactics and tools to lead successful content marketing initiatives

Erin Madsen

VP, Content

Erin is the vice president of content at MSPC where she guides the work of 52 content creators in both editorial and design who work with 27 clients around the United States.

She oversees the content director’s group as they work in tandem with MSPC’s comprehensive digital services team on content strategies, ideation, creation, optimization, distribution and measurement for both clients and business development projects.

In 2017, Erin was awarded the coveted Rising Star Pearl Award by leading association The Content Council.

Since joining MSPC in 2012, Madsen’s collaborative team more than doubled unique website visits to an owned media platform for a Fortune 200 consumer goods company. She continues to build world-class content strategies for consumer, business and association clients in a variety of industries. She takes pride in her digital acumen and her experience both leading teams and executing effective content campaigns.

Her career started as a business and city government reporter in New Mexico before returning to Minnesota to launch and edit a number of community and regional lifestyle magazines. During a tenure at Target Corporation, her role centered around media and publishing and she helped launch an internal content magazine which went from concept to launch in six weeks.

Erin holds an English degree from the University of Minnesota where she also worked as a reporter and editor of the student newspaper, the Minnesota Daily.

Areas of expertise:

• Ability to work with outside agency partners for external clients
• Planning, writing and designing multi-channel content that fits into a company’s overarching brand experience
• Navigating complex organizational framework at large enterprise-level companies
• Knowing who to bring to the table to collaborate and brainstorm

Evelyn Hoover

Vice President, B2B Content

As vice president of B2B (business to business) content, Evelyn leads an award-winning team of content directors, content strategists, and editors who work with clients of all sizes.

A strong believer in the fact that B2B doesn’t have to be boring, she has helped craft content strategies and guide content development efforts for technology companies ranging from startups to Fortune 10. During her 20-year tenure at MSPC, she also has worked extensively with healthcare organizations and other businesses.

Evelyn holds an English degree from the University of Minnesota, Morris. After graduating from college, she started her career as a reporter and editor for community newspapers before taking a job as a magazine editor at a Fortune 10 technology company. That position kicked off her B2B technology content marketing career, which led her to MSPC.

Areas of expertise:

• Understanding the unique content-development pain points and challenges faced by B2B companies
• Planning and executing content strategies that move audiences through the buyer journey
• Keeping abreast content-marketing trends and technologies including AI
• Effectively working within the structures of matrixed organizations
• Collaborating with cross-functional internal and client teams to deliver content to the right audience at the right time

Kate Rogers

VP, Digital Strategy

​As a content director, Kate oversees a team of 17 embedded MSP writers, editors and creatives to produce an industry-leading content marketing program for the owned media group of a Fortune 500 consumer packaged goods company. In addition, she leads content marketing efforts for MSP’s Miracle-Ear account.

Kate is passionate about applying a human lens to insights and reporting to create a culture that is committed to excellence and constant improvement. She loves the challenge of helping clients discover how powerful a content-led, data-driven marketing strategy can be.

Kate received a degree in English from the University of Minnesota.

Areas of expertise:

• Multi-channel content marketing strategy
• Applying data-driven content to provide measurable value
• Implementing the “brand as publisher” approach to client projects and strategies
• How to build an enterprise-level content marketing program

Mari Adamson-Bray

Publishing Director, TechChannel, MSPC

B.A. in Mass Communications, St. Cloud State University; Advertising and Editorial Specializations

With her media experience spanning 40+ years, Mari has been grounded in the sales, marketing, and management of successful digital and print publishing enterprises covering business and industries locally, nationally, and worldwide. She has served Fortune 100 and 500 companies as custom clients, and as partners, and is currently working with some of the top technology enterprises in the world. At one point earlier in her career, Mari worked with nearly every arts organization in the Twin Cities area for their custom publishing needs. With broad experience in the B2B, B2C and custom publishing realms, her keen focus on the sales and marketing side of the business developed her into a sharp strategist, problem solver, creative thinker, a sales leader, and consultant. Mari’s collaborative approach bringing together the content, sales/marketing, audience development and digital strategy teams drives her division’s success; she has overseen and has been responsible for the overall financial health of her operations for more than 35 years.

Currently, Mari leads TechChannel, a vibrant (new) digital technology enterprise that launched in January 2021 as Publishing Director; she was Associate Publisher of MSP TechMedia,/IBM Systems magazine and Media published for IBM Corporation for 20 years. Prior to that she was Custom Communications Director for MSP Communications; and held various positions from Publisher, Advertising Manager to Custom Communications Director with three other media entities in the Twin Cities area during her career.

Mari believes strongly in empowering her teams, she has a strong work ethic, demands excellence, is a champion of her business and as importantly, a champion of her dedicated team of media and marketing professionals.

Areas of expertise:

• Sales, marketing and media strategy and leadership
• Problem solver, creative thinker, consultant
• Talent acquisition, development, nurturing
  Financial management
• New business development and launch

Molly Bennett

Senior Content Director

After building her career in London’s content marketing industry, Molly moved back to her home state of Minnesota in 2016, joining MSPC as Executive Editor of the award-winning Independent Banker magazine for Independent Community Bankers of America (ICBA). Now Senior Content Director, Molly specializes in B2B content, leading our content work for U.S. Bank Wealth Management, pharmaceutical giant McKesson and fintech Billtrust, among others.

Mindee Kastelic

Director of Strategic Growth

As Director of Strategic Growth, Mindee plays a central role in pursuing new business opportunities for MSPC and deepening client relationships.

Prior to joining MSPC, Mindee served as Chief People Officer for a LinkedIn lead generation agency, as well as Vice President, Corporate Solutions for a commercial real estate firm. Mindee also spent 11 years at the St. Paul Area Chamber, having served as Interim CEO and Vice President of Strategic Development.

Mindee excels at building strong, sustainable relationships and is excited to contribute to MSPC’s growth. Additionally, Mindee believes deeply in community involvement, and chairs the board of the American Lung Association (ALA) in Minnesota and serves on the ALA Upper Midwest Regional Board.

Max Berkelman

Associate Director, Strategic Growth

Max has been with MSPC for more than four years, as a part of the strategic growth team. Operating on the new business front, Max is dedicated to ensuring the smooth onboarding of new clients as well as operating as an extra touchpoint for any client related needs.

Gina Czupka

Content Director

Gina Czupka has worn many hats in her years with MSPC—the perfect situation for someone who loves to constantly expand her skill set and deepen her understanding of what makes people, businesses and systems tick. Her passion lies in connecting the dots of data, editorial sensibilities and business objectives to create strategies that deliver informative, insightful content that’s valuable to audiences and clients. She is currently content director for a suite of B2C and B2B clients in the healthcare space, and couldn’t be more thrilled to help guide content creation that makes a difference in people’s wellbeing. After hours, you’re almost guaranteed to find her either planning travel or playing with her two whippets.

Keely Doyle

Executive Producer

As executive producer, Keely manages all aspects of video production in order to bring clients’ stories to life. With more than 20 years of experience, she has produced award-winning video content across many genres, including animation, explainer videos, training, social campaigns, home shopping and brand strategy. Keely has worked in both agency and production studio settings and has an extensive background working with all elements of video production, from project ideation to final asset delivery (and everything in between). She has produced videos worldwide, including Ireland, England and France, with clients such as 3M, Honeywell, REGIS Corporation, U.S. Bank and General Mills.  

Keely holds a Bachelor of Arts in telecommunications from the University of St. Thomas.

Anthony Englund

Senior Director of Digital Strategy

As a senior digital strategy director, Tony collaborates with creative teams and clients in the development of breakthrough cross-channel content experiences. This includes conceptualizing, pitching and executing new ideas and how they come to fruition through SEO, social media, email and paid media. His responsibilities also include audience development and skillfully incorporating data into short- and long-term projects to help achieve content marketing objectives. Tony is passionate about digital innovation and growth, as well as educating teams and clients on best practices.

Kayla Knudson

Senior Content Director

An advertising copywriter turned digital editor, senior content director Kayla Knudson has spent nearly her whole career in the consumer packaged goods/recipe space on a never-ending quest to find the world’s best chocolate chip cookie recipe. A host at heart, she lives for a good dinner party (especially when Port is involved) and a great playlist—preferably with lots of Van Morrison.

Matt Kusilek

Group Publisher, MSPC

Gustavus Adolphus College, B.A. Communication Studies & Business

Matt has 25 years of publishing, advertising & event sponsorship sales and marketing experience. During that time, he has held hands-on sales and management roles for both B2B and B2C titles. Beginning his career as an advertising sales rep for ComputerUser magazine and Twin Cities Business and then being among the first Associate Publishers responsible for the nationwide expansion of the Super Lawyers franchise.

Matt followed Super Lawyers to Thomson Reuters where he spent 6 years in sales before getting back into the local publishing scene as Publisher of Minnesota Business. After rejoining MSP in 2018, Matt has overseen strategy and implementation of numerous print, digital and event marketing initiatives for Independent Community Bankers of America and manages the revenue side of Super Doctors & Minnesota Farm Bureau’s Land & Life magazine.

Katie Bjorn Robbins

Director, Program Management

The first website Katie worked on featured rainbow-colored radio buttons, a weather widget and a spinning globe animated gif. It was about the correct use of apostrophes, and she has scoured the Wayback Machine trying to find it. It was fabulous, but unfortunately, you’ll just have to take her word for it.

Since then Katie has spent over 20 years as a digital project manager in Minneapolis, focused on developing and maintaining online marketing campaigns and world-class user experiences for a diverse range of clients. In that time, she has come to specialize in building teams of highly talented individuals and partners, and optimizing delivery approach based on client needs. Katie loves all things having to do with process, and she can, has and will talk about work-flow models and capacity planning all day. 

Katie is currently the lead delivery and client manager for the Cub account for MSP. Katie oversees an exceptional group of designers, publishers and content creators for one of the agency’s largest engagements. 

In her previous role as Vice President, Director of Program Management with McCann Minneapolis, Katie directed a cross-functional team working on some of the world’s largest digital food platforms – BettyCrocker.com, Pillsbury.com, and Tablespoon.com. Her responsibilities included content marketing execution; user experience; delivery of website design, development & maintenance; content publishing, migration & maintenance; taxonomy & tagging; SEO consulting & implementation; email campaigns; member & email acquisition; eCommerce; A/B testing; UAT & QA.

Katie’s clients have also included SuperValu, 3M, Nike Bauer, Allina Health Care, United Health Care, Carlson Companies, Nestlé Purina, Land ‘O Lakes, Target Corporation, Toro, Microsoft and H&R Block.

Chelsey Rohrbacher

Director, Project Management

In her role as director of project management, Chelsey oversees a team of four project managers at MSPC who are responsible for the implementation and execution of all client projects—from print publication to digital campaigns to thought leadership—on time and on budget.

Chelsey came to MSPC in 2021 with more than a decade of project management experience in traditional publishing and nonprofit settings. She got her start at a local publisher, where she honed her ability to prioritize and execute fast-turn projects and found her affinity for day-to-day problem-solving and client communication.

With Dolly Parton (who wrote the legendary hits “Jolene” and “I Will Always Love You” in the same day) as her inspiration, Chelsey leads her team in stewarding every step of the agency’s projects from kick-off to final delivery.

Bret Ryan

Associate Creative Director

As associate creative director at MSPC, Bret Ryan tells visual stories. He collaborates daily with photographers, illustrators, copywriters, clients and internal art teams to determine the best way to effectively and creatively convey a visual message for various digital and print projects. Along the way, he’s received national and local recognition including design awards by the Content Marketing Institute, Folio Awards and the Content Council.

Amanda Welshons

Content Director

Amanda strategizes and develops editorially-driven content solutions and storytelling approaches to hit client marketing goals and objectives. With a strong editorial background, she is always curious about what makes people tick and pushes brands to think differently about consumers’ needs, wants and levels of awareness—and how to better communicate why they should care about a good or service. In her role, she also oversees the day-to-day execution of creative deliverables, working with internal and external writers, designers and stylists to deliver on the mission of the project at hand. 

During her 12 years with MSPC, Amanda has worked on various digital and print projects for 3M (Filtrete, Command, Scotch, Post-it, Automotive Aftermarket Division), U.S. Bank, Miracle-Ear, Delta Air Lines, American Express, University of Phoenix, Optum, Explore Information Services and Pear Tree Greetings.

Mary Authier

Chief Operating Officer, MSP Communications

Mary’s career started at MSP as production manager for our flagship city magazine 35 years ago. She manages the production/prepress process, project management group and web development as well as all prepress/printing contracts for all projects. She is responsible for distribution and digital delivery platforms and all operations for MSP Communications. Mary has 20 years of experience with publishing magazines for our clients.

Deborah Hopp

President, MSPC

Over a lifelong career in media, Deb has overseen successful teams as an editor, publisher and strategic leader, giving her broad expertise on both the creative and financial sides of the business and a working knowledge of all forms of print and digital media. Whether in the B2B, B2C or custom space, strategy, partnership and talent development are day-to-day drivers. Prior to taking over the agency, Deb was publisher of the two leading Twin Cities magazines, Mpls.St.Paul Magazine and Twin Cities Business. She has led custom publishing, content marketing and digital service work for more than 60 local and national companies and organizations from the Fortune 500 to international associations and Super Bowl 52 and has served as director on more than 20 non- and for-profit organizations.

A strong belief in giving back to the community, Deb has been active in volunteer leadership roles of many of our premier arts, education, civic and social service non-profits. These include Walker Art Center, Minnesota Orchestra, The Children’s Museum, University of Minnesota Foundation, Downtown YMCA, United Way the Greater Twin Cities, Girl Scouts, University of Minnesota Alumni Association, Minnesota Chamber of Commerce, Minneapolis Downtown Council, Minnesota Women’s Economic Roundtable, and Health Partners. This work and that on the boards of several for-profit companies offers invaluable insight into other business, communication and strategic practice across industries and operations.

A graduate of the School of Journalism at the University of Minnesota, where she served on staff of the Minnesota Daily, she is proud to have received the Harrison Salisbury Award for Alumni Achievement and the University President’s Award for Alumni Honor. Other awards include the Support for Women Award from the National Association of Professional Saleswomen, the Twin Cities Women Leader Award and the Minnesota Women of Distinction Award. She has taught classes at both the SJMC at the university and the Executive MBA program at the University of St. Thomas.

Most recently, Folio magazine named Deb as one of the Top Women in Media for 2018.

Areas of expertise:

• Sales and marketing strategy
• Team building and leadership
• Content strategy
• Talent recruitment and development
• Creative problem solving

Nat Opperman

President, MSP Communications

Nathaniel “Nat” Opperman, president of MSP Communications, previously served as chief operating officer, a role in which he worked behind the scenes to help produce the company’s annual operating plan and forecasting efforts. But he’s no stranger to content creation—he played a lead role in developing the Super Lawyers franchise into a national brand. His affinity for content is deeply rooted, and he understands and embraces the evolving ways it is delivered.

In today’s digital age, he believes in content as a product, and that delivering content when and where audiences want it creates real opportunities for growth. Nat’s vision for MSP Communications stems from a combination of organic growth coupled with smart, complementary strategic acquisitions that can expand our capabilities and result in new opportunities.

Nat earned his Bachelor of Arts from Harvard University and a Master of Business Administration with Honors from the University of Chicago Booth School of Business. He has equity market, corporate finance and private market valuation experience from tenures at A.G. Edwards, Wells Fargo & Company and Medtronic. In addition to his role at MSP Communications, he is an executive officer of Key Venture Partners, a family-owned venture capital firm.

Areas of Expertise

• Investment, financial performance and profitability
• Forecasting
• Product and brand development
• Strategy