What’s Next Now

New Look, Same Us: Why We Rebranded as MSPC

12/02/2020

We’ve got a new brand, a new look and a new office. Here’s why we chose now to roll out a rebrand.
Read More

We Moved! Announcing the New Address for MSP Communications

10/29/2020

As of September 1, MSP Communications—including MSPC, Mpls.St.Paul and Twin Cities Business magazines—has a new address in the North Loop:
Read More

Why Right Now Is the Perfect Time for a Rebrand

10/21/2020

MSPC content director Amy Goran explores how the global pandemic has forced organizations to rethink aspects of their business—and why brand identity should be one of them.
Read More

5 Questions with Claire O’Leary, MSPC Senior Content Strategist

09/16/2020

MSP TechMedia senior content strategist Claire O’Leary serves as the senior editor of IBM Systems magazine, Power Systems and creates digital content for Evolving Solutions.
Read More

Pivoting Live Event Strategies in the Wake of COVID-19

08/27/2020

When the pandemic put a hold on in-person events, two MSPC clients took advantage of that pause to re-examine their marketing and content strategies for 2020 and beyond.
Read More

5 Questions with Katie Robbins, MSPC Director of Program Management

08/17/2020

MSPC director of program management Katie Robbins delivers flawless execution of all digital marketing strategies and tactics for Cub.
Read More

5 Questions with Tony Englund, MSPC Digital Strategy Manager

06/29/2020

MSPC digital strategy manager Tony Englund collaborates with creative teams and clients in the development of breakthrough cross-channel content experiences.
Read More

Why Trust Is Crucial in Turbulent Times

06/15/2020

Molly Bennett is a senior content director at MSPC. Here, she explores why businesses need to be there for customers for good times—and not-so-good times.
Read More

What Growing up on a Farm Taught Me About Content Marketing

05/19/2020

Evelyn Hoover is senior content director at MSPC. Here, she explores the the parallels between content marketing and growing up on a small family farm.
Read More

Our Favorite Quarantine Takeout Spots

05/12/2020

In this time of social distancing, the Twin Cities restaurant community needs lifting up.

And we need delish meals. Assistant Content Director Emily Den Boer shares some of MSPC staff’s favorite local spots for takeout, cocktail kits and more.
Read More