What’s Next Now

The Value of Evergreen Content in 2021 and Beyond

07/13/2021

Evergreen content is an investment in your brand’s long-term success. MSPC associate content director Amanda Welshons explains how strategic copy and visuals can make your content work harder and last longer.
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5 Questions with Emily Den Boer, MSPC Associate Content Director

06/16/2021

Emily Den Boer is an associate content director for multiple MSPC clients, including U.S. Bank and Nexben. She started as an intern at Mpls.St.Paul Magazine the day after graduating from the University of Minnesota seven years ago and has held a position at MSPC ever since.
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Content Marketing Writing Tips: Why Editing Is the Analog UX

06/15/2021

As modern marketers, we’re used to thinking about the user experience. But for MSPC senior content director Molly Bennett, a seasoned magazine editor, the time-honored craft of editing has always been about audience engagement.
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5 Questions with Courtney Nielsen, MSPC Senior Art Director

05/20/2021

MSPC senior art director Courtney Nielsen’s years in the industry have given her experience developing brand identities, print and web collateral, as well as marketing materials for various events and companies. Her time in advertising and publishing has enabled her to refine her skills in art direction, design and typography.
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The Marketing Targeting Dilemma: How to Think About Changes in the Cookieless Future

04/20/2021

As Google and other players plan an internet without cookies, web-based advertising is on the precipice of major changes. Regardless of how the cookie crumbles, MSPC vice president of digital strategy Kate Rogers explains why audience-focused content and targeted marketing campaigns aren’t going out of style.
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5 More Questions with Erin Madsen, MSPC Vice President of Content

03/30/2021

MSPC vice president of content Erin Madsen guides the efforts of more than 70 content creators as they work in tandem with MSPC’s comprehensive digital services team on content strategies, ideation, creation, optimization, distribution and measurement for both clients and business development projects.
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5 Questions with Kate Rogers, MSPC Vice President of Digital Strategy

02/11/2021

MSPC vice president of digital strategy Kate Rogers helps direct our agency’s work to develop valuable, long-term content on behalf of our clients.
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Why 2021 Is the Year Marketers Should Start Thinking Like Publishers

01/26/2021

MSPC content director Amy Goran explores how thinking like a magazine editor or podcast host instead of just a brand will have your target audience looking for you—instead of the other way around.
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7 Content Marketing Lessons 2020 Taught Us

01/21/2021

Our MSPC team reflects on the upsides of a downward-spiraling year.
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5 Questions with Evelyn Hoover, MSPC Senior Content Director

12/16/2020

MSPC senior content director Evelyn Hoover provides editorial oversight and strategic guidance to the content marketing efforts of MSPC’s technology and B2B clients like Provista, Evolving Solutions and other new business prospects.
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