What’s Next Now

The Marketing Targeting Dilemma: How to Think About Changes in the Cookieless Future

04/20/2021

As Google and other players plan an internet without cookies, web-based advertising is on the precipice of major changes. Regardless of how the cookie crumbles, MSPC vice president of digital strategy Kate Rogers explains why audience-focused content and targeted marketing campaigns aren’t going out of style.
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5 More Questions with Erin Madsen, MSPC Vice President of Content

03/30/2021

MSPC vice president of content Erin Madsen guides the efforts of more than 70 content creators as they work in tandem with MSPC’s comprehensive digital services team on content strategies, ideation, creation, optimization, distribution and measurement for both clients and business development projects.
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5 Questions with Kate Rogers, MSPC Vice President of Digital Strategy

02/11/2021

MSPC vice president of digital strategy Kate Rogers helps direct our agency’s work to develop valuable, long-term content on behalf of our clients.
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Why 2021 Is the Year Marketers Should Start Thinking Like Publishers

01/26/2021

MSPC content director Amy Goran explores how thinking like a magazine editor or podcast host instead of just a brand will have your target audience looking for you—instead of the other way around.
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7 Content Marketing Lessons 2020 Taught Us

01/21/2021

Our MSPC team reflects on the upsides of a downward-spiraling year.
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5 Questions with Evelyn Hoover, MSPC Senior Content Director

12/16/2020

MSPC senior content director Evelyn Hoover provides editorial oversight and strategic guidance to the content marketing efforts of MSPC’s technology and B2B clients like Provista, Evolving Solutions and other new business prospects.
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New Look, Same Us: Why We Rebranded as MSPC

12/02/2020

We’ve got a new brand, a new look and a new office. Here’s why we chose now to roll out a rebrand.
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We Moved! Announcing the New Address for MSP Communications

10/29/2020

As of September 1, MSP Communications—including MSPC, Mpls.St.Paul and Twin Cities Business magazines—has a new address in the North Loop:
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Why Right Now Is the Perfect Time for a Rebrand

10/21/2020

MSPC content director Amy Goran explores how the global pandemic has forced organizations to rethink aspects of their business—and why brand identity should be one of them.
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5 Questions with Claire O’Leary, MSPC Senior Content Strategist

09/16/2020

MSPC senior content strategist Claire O'Leary develops and creates digital content for several B2B and healthcare technology clients including Evolving Solutions, Medisolv, and Vizient.
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