5 Questions with Chapin Blanchard, MSPC Senior Content Strategist

By Amanda Welshons  |  March 9, 2023

Chapin Blanchard is a senior content strategist who originally started at MSPC as an editorial intern in 2015. During an MSPC interlude, she attended graduate school at the University of Edinburgh Business School and tested out east coast living in Washington, D.C., before moving back to the Twin Cities in 2021.

Today, Chapin works across all of MSPC’s 3M clients, helping to plan and create awesome content and tell stories that matter.

Learn more about Chapin in today’s 5 Questions.

What skill, hobby, experience, etc., do you have that would surprise people?

A decade after I wrapped my high school downhill ski racing career, I began crashing gates again in 2022. Now each winter, I once again sidestep my way to the top of the starting house at Buck Hill and race giant slalom alongside my fellow Hill People (I didn’t pick the team name).

Recommend a book, movie, album, etc.—a favorite or something you’ve consumed recently.

In the podcast “Home Cooking,” chef extraordinaire Samin Nosrat and podcast whiz Hrishikesh Hirway share their latest ventures in the kitchen, solve listeners’ cooking conundrums and engage in delightful banter. While the podcast now only comes out once a year around Thanksgiving, the multitude of episodes recorded during its 2020 heyday are worth a listen.

When you were a child, what did you want to be when you grew up? Why?

I loved school and wanted to be a teacher, mainly because that meant I could write on the whiteboard and decorate my own classroom.

What has been your favorite MSPC project and why?

Ahead of the 2016 holiday season—during my first stint at MSPC—we embarked on a major holiday crafting project for 3M’s Scotch™ Brand. To support the sales of their Expressions tape and inspire creativity using the product, we made 1,000 gift wrap samples that were later displayed in Target stores across the country. To accomplish this feat, we set up shop on the 52nd floor of Capella Tower in downtown Minneapolis and enjoyed visits from colleagues who came over to help craft in their spare time.

Recommend two or three accounts to follow on Twitter, Instagram, LinkedIn or your platform of choice.

@coffeecupsoftheworld on Instagram: As someone who has planned a road trip from Minnesota to Cape Cod entirely around unique, local coffee shops, this account is a must-follow.

@visitfaroeislands on Instagram: The striking, moody landscape of the archipelago is a photographer’s paradise. I can’t wait to visit again one day.

@livefromsnacktime on Instagram: I rarely encounter kids in my day-to-day life, but from what I can tell, they’re hilarious.

Read next: The Value of Evergreen Content


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