5 Questions with Kate Rogers, MSPC Vice President of Digital Strategy
By Erin Madsen | February 11, 2021
MSPC vice president of digital strategy Kate Rogers helps direct our agency’s work to develop valuable, long-term content on behalf of our clients.
Kate brings 15 years of content marketing experience, having previously served as MSPC’s editorial director and the executive editor of Pillsbury.com.
Outside of MSPC, she’s held numerous content strategy and public relations positions at agencies like Three Deep Marketing, La Breche and McFarland Cahill Communications.
In today’s edition of 5 Questions we get to learn more about Kate:
Breakfast or dinner? Describe your ideal meal.
Oh, dinner. Simple and seasonal. Right now, I’ll do something braised over piles of pasta and lotsa parm.
What has been your favorite MSPC project and why?
Impossible to choose! I love any project where we start with a single premise, such as “create a pilot content program” or “drive more leads and make them better,” then we build and iterate until we are taking on bigger, more diversified goals and objectives.
Any time we’re on the journey with our clients, deeply immersed in their business, and consistently demonstrating growth, I’m happy. No journey is alike, and none of them are easy.
How did you come to be at MSPC?
Ha, funny question.
I interned at MSPC after I graduated from the University of Minnesota. I had the best experience of my young life, and learned so much about creating content with integrity from the associate and senior editors who mentored me.
Since then, I’ve boomeranged a few times to check out different agencies, yet I always seem to find my way back home to MSPC.
What’s a cause that you are passionate about and why?
Restorative justice. I love how the community gets stronger when we support someone’s decision to make amends. We can heal through the simple act of listening without judgment and being present.
What piece of advice would you give to your younger self or someone earlier in their career path?
Take an accounting class. Always be accountable. Push yourself to speak up in meetings. Believe in your ability to contribute. I’m always seeking advice, so I could go on and on. Not sure I’m the best giver of it to my younger self, however.
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