5 Questions with Kayla Cota, MSPC Digital Project Manager

By Chelsey Rohrbacher  |  March 13, 2024

Kayla Cota is a digital project manager for MSPC. Her current work includes managing projects for Dairy Queen, Zetaly, and Software AG.

Though she is relatively new to MSPC, Kayla brings several years of experience managing publishing projects. Kayla works with multiple teams to steward projects from start to finish, priding herself on her attention to detail and communication with stakeholders and clients each step of the way.

Get to know Kayla in today’s 5 Questions.

1. What has been your favorite MSPC project and why?

My favorite project with MSPC so far has been working on anything Dairy Queen related. The content is (of course) fun and relatable, and we are helping them with some really fun initiatives. Who doesn’t want to talk about ice cream and chicken strip baskets every week? The downside, however, is that I’m constantly craving a Blizzard.

2. What’s a cause that you are passionate about and why?

I never knew that dog training was a passion of mine until I ended up fostering a dog who opened my eyes to the fact that I was the one in desperate need of training. I worked with a professional trainer through the rescue, learning not only how to train dogs in a kind, effective way, but also how to communicate with them, and how to build a strong bond between human and doggo.

Since then, I’ve taken a real interest in dog training, and I’ve helped out a few friends and other fosters (oftentimes it’s harder to train the humans than their furry counterparts!). I’m currently using all my newfound knowledge to train my own puppy, and hopefully some more fosters in the near future!

3. What trends are you seeing in your discipline that you are excited to take advantage of or develop further?

Whether you’re a supporter or a hater, anything related to AI is a hot topic right now. There are so many different companies developing and utilizing AI in their products, and I’m really excited to see how I can best use it in project management. It’s a tricky field to implement it in, but I’m really curious to see how it revolutionizes the working world.

4. What skill, hobby, experience, etc., do you have that would surprise people?

Over the past few years I’ve discovered my love of backpacking. I started out doing a few long weekend trips on the Superior Hiking Trail, and my most recent “larger” trip was backpacking in the backcountry of the Grand Tetons in 2022 for 4 nights and 5 days. My goal in the next 5 years is to backpack in the Patagonia portion of the Andes Mountain range.

5. What piece of advice would you give your younger self or someone earlier in their career path considering a career in content marketing?

To someone early in their career who’s struggling to discover what they want to do or who they want to be, I’d say that, really, it’s okay to not know what you want to do, and it’s okay if it takes awhile to figure it out.

When I think about my career path thus far, it feels a bit like the “miscellaneous” card. Though I haven’t had a straightforward career, I have learned so much in the process of getting here. I wish I had been more compassionate with myself when I was obsessing over finding the right career path for me, instead of listening to myself and my skill set and seeing the career path that was unfolding in front of me.

Read next: Why Journalists Make the Best Content Marketers


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