5 Questions With Kelsey Gavnik, MSPC Content Specialist

As a content specialist on MSPC’s 3M and U.S. Bank accounts, Kelsey Gavnik helps bring stories to life. From SEO-driven social media copywriting to long-form magazine articles, she creates content tailored just for MSPC clients’ audiences. Kelsey has a bachelor’s degree in journalism from the Hubbard School of Journalism and Mass Communication.

What has been your favorite MSPC project and why?

I love writing for The 3Mer, 3M’s production employee magazine. My favorite part of my days is interviewing people with unique experiences and getting excited about what they’re excited about. It helps me put energy into my storytelling and gives the content an extra spark.

How did you come to be at MSPC?

I applied to the editorial intern position at Mpls.St.Paul Magazine in 2018, where I stayed for two rounds of internship, because I adored it so much. After I graduated from the University of Minnesota, I scored a position as the community manager for then-client General Mills.

Recommend a book, movie, album, etc.—a favorite or something you’ve consumed recently.

The Anthropocene Reviewed is John Green’s first nonfiction book and his best book. It’s a collection of essays reviewing different aspects of the human-centered planet on a five-star scale. It does everything a book should—it makes me think but still allows me to get caught up in the world Green builds throughout the essays.

What’s a cause that you are passionate about and why?

Partners In Health’s work to eliminate maternal mortality in Sierra Leone. I’ve been following their work building a new maternity ward in the Kono District for several years now. Healthcare is a human right, full stop. It’s amazing to see what gets accomplished when everyone in a community believes that.

What piece of advice would you give to your younger self or someone earlier in their career path?

There’s almost always a way to combine the things you love and the things you’re good at into one career. I love theater, but I‘m better at writing. As an intern with Mpls.St.Paul Magazine, I got to write stories on the local arts community. I love human interest stories, but I didn’t want to be a field journalist. As a content specialist, I still get to write those people-centered pieces for 3M and U.S. Bank. Things have a funny way of coming full circle.

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