5 Questions with Kelsey Hanscom, MSPC Art Director

Kelsey Hanscom is an art director at MSPC with a variety of digital and print experience. She’s responsible for concepting, designing and implementing digital strategies for MSPC’s clients, including social media campaigns, motion graphics, video, digital marketing and more.

A Minnesota native with a love for the outdoors, Kelsey spends her free time hiking trails with her English Shepherd, Ellie. She holds a BFA in graphic design from the University of Minnesota.

In today’s edition of 5 Questions we get to learn more about Kelsey:

What three words would your colleagues use to describe you?

Dedicated GIF user. I might be overanalyzing this, but using GIFs sparks joy in me. They can be funny and lighthearted, and it makes me feel like I’m adding some of my personality into remote working. If I can communicate what I need to say with a GIF I will choose that over typing a message.

When you were a child, what did you want to be when you grew up? Why?

I wanted to be an artist! I was always painting and drawing things; it was my go-to activity. I’m pretty sure my parents and grandparents could fill a museum with all the artwork they received over the years.

I found graphic design in high school and have been set on that career path since, and I couldn’t be happier. If my 5-year-old self saw me now, she’d be pretty psyched.

What has been your favorite MSPC project and why?

I recently completed an animated promotional video for TechChannel that I’m still super excited about. Motion graphics challenge me to use my brain in a completely different way than other design projects, and the satisfaction of seeing everything moving together the way you want it to at the end is *chef’s kiss.*

What’s a cause that you are passionate about and why?

Mental health—so many of us struggle in silence when we don’t have access to necessary resources. Oftentimes mental health issues also are exacerbated by our policing and correctional systems. Our communities can be stronger with the right supports in place to take care of our people.

Recommend two or three accounts to follow on Twitter, Instagram, LinkedIn or your platform of choice.

@Goodtype on Instagram is a great place to see great type and letter art.

I love @Gramparents on Instagram because it’s just so wholesome.

And D.A. Bullock (@BullyCreative) on Twitter for local Twin Cities activism.

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