5 Questions with Molly Bennett, MSPC Senior Content Director

After spending 15 years living and working in London as a writer and editor, Molly Bennett has found herself back in Minnesota as a part of the MSPC team.

Molly is an award-winning print and digital senior content director, who brings a creative and strategic edge to the MSPC team. With her skills varying from strategy and creation to planning, Molly effectively produces work that is meaningful for all types of audiences. We sat down with Molly to learn more about her:

Tell us about your role in one sentence.

In addition to my day-to-day roles on ICBA’s Independent Banker magazine and our work for McKesson, I lead a group of talented editors, content strategists and art directors.

How did you end up here?

I was born and raised in the Twin Cities, but ever the anglophile, I moved to London after college. Over 15 years, I built a career there, watching the industry move from contract publishing to custom publishing and then to content marketing.

My last position in London was as head of editorial for a smaller but otherwise very similar agency to MSPC. After we moved, I sent out some speculative emails, and here I am. In the middle of the logistical nightmare that is a transatlantic move with two small children, finding MSPC felt like I’d come home.

What has been your favorite MSPC project and why?

Art director Krista Trempe, deputy editor Andrea Lahouze and I recently relaunched Independent Banker, which we produce for the Independent Community Bankers of America (ICBA). It’s something I’ve been dying to do since I took over the editorship in December 2017. I’m so happy with the results, and the feedback so far has been inspiring.

I’m also senior content director on the McKesson account, leading our overhaul of McKesson.com alongside MSPC’s amazing former digital strategy director, Deborah Carver. Working with and learning from our collaborative and whipsmart clients has been a hugely rewarding professional challenge.

Who/what inspires you and your work?

I was actually an art major in college and nearly went down the graphic design route, so for me, this job has always been about more than words. It’s about how words and design can work together, whether on a page or on screen. My consideration first and foremost is the user experience. No one’s going to truly engage with even the best content if it’s not presented in a way that’s appealing and easy to navigate.

What is most rewarding about your job; what makes it all worthwhile?

The chance to learn and improve every day. As an editor and writer in this industry, I have to quickly get to grips with subjects I often know little to nothing about and keep up with fast-moving industry developments. Every new project challenges me, which can be nerve-racking at times, but give me a challenge over boredom any day.

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