5 Questions with September Olsen, MSPC Senior Digital Content Analyst

Senior digital content analyst September Olsen works closely within MSPC’s digital strategy team to create and analyze a variety of digital efforts for our clients.

September specializes in email marketing and website analytics by day, but at night you can find her at a local brewery for trivia night or front row at one of her many favorite band’s concerts. She earned her degree in Strategic Communications from the University of Minnesota-Twin Cities’ Hubbard School of Journalism and Mass Communications in 2017 and has been with MSPC since October 2018.

In today’s edition of 5 Questions we get to learn more about September:

Tell us about your role in one sentence.

I work on a variety of digital marketing projects for our clients to help optimize their online presence through website performance analytics, email marketing strategy and development, marketing automation and strategic reporting dashboards.

Describe your perfect day

My perfect day would start off by sleeping in until 9 or 10 a.m., followed by brunch with my friends with a side of Diet Coke. The rest of the afternoon would be spent relaxing, preferably with a pup by my side, and scrolling all social media for the latest lol-worthy content while a true crime documentary or podcast plays in the background. The perfect day for me would end by attending a concert of one of my many favorite bands—if only One Direction would end their hiatus, then it would be more than perfect.

Who/what inspires you and your work?

I think the element of curiosity and my desire to learn more and better my skills inspires my work the most. I’m constantly looking for new ways to do something better and faster by experimenting and reaching out to my colleagues for new ideas. I work with very talented, smart people so I’m never not learning.

What has been your favorite MSPC project and why?

I don’t think I can pick just one specific project as my favorite … but when I get to take a bunch of numbers from a website or email campaign’s performance and create a dashboard that summarizes the data and creates a story for any client to easily understand, I’d say that’s my favorite part of projects I’ve worked on.

How did you end up here?

I started off at the University of Minnesota-Twin Cities as an Architecture major. After one semester of embarrassing myself with my really bad drawings, I switched my major to Strategic Communications and fell in love with the analytics and logistics side of marketing. I had a short stint in event planning at my previous company, but was lucky enough to land at MSPC where I can help clients with their digital strategy and work on projects I enjoy.

Recommended read: An article, a book, etc.

I’m much more of a podcast or music person. The soundtrack to my week is typically the podcast My Favorite Murder or a playlist mixed with Chelsea Cutler, FLETCHER, Jeremy Zucker and GRACEY. Highly recommend all of them.

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