5 Questions with Sydney Berry, MSPC Senior Content Manager

By Erin Madsen  |  April 3, 2019

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Sydney Berry has spent the last 10 years of her career at MSPC, first as an intern, then associate editor, senior editor and senior content strategist, and now senior content manager. Combining her skills in journalism and content creation, Sydney works on a number of projects at MSPC.

Sydney primarily works on projects for Anytime Fitness, Waxing the City and UnitedHealthcare’s Renew magazine. She also works on video projects, social campaigns and content strategy for several other MSPC clients.

In today’s edition of 5 Questions we get to learn more about Sydney:

Tell us about your role in one sentence.

I ideate, write, assign, edit and create content with the reader top of mind—always.

What is most rewarding about your job; what makes it all worthwhile?

Having the ability to see our work come to life—whether online, in print or on social—is an immediate reward.

How did you end up here?

After graduating from the University of Missouri’s journalism school, I got an internship here at MSPC. A year later, I was hired on full time.

Favorite quote/saying … something of that nature.

“There has never been a sadness that can’t be cured by breakfast food.” — Ron Swanson, Parks and Recreation.

Recommended read: An article, a book, etc.

Right now I’m reading two very different books: Becoming (Michelle Obama) and My Sister, the Serial Killer by Nigerian author Oyinkan Braithwaite. They’re both amazing in completely different ways. Heather, the Totality is one I read at least six months ago but that has stuck with me. It was written by the creator of Mad Men, and it’s a little sinister—but so good.

Read next: 5 Best Types of Content in Content Marketing for Great Storytelling


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