Case Study

Miracle-Ear Paid Media

The hearing aid market is competitive and incredibly dynamic—especially as wearable tech continues to proliferate. Staying competitive demands both paid and organic initiatives, and we’ve helped Miracle-Ear expand the scope of their paid media efforts into new channels while bolstering proven tactics.

Picture collage of people doing life activities with a hearing aid
Family having dinner outside, couple laughing on the couch, women at a Doctor's appointment

Solution

Knowing where your audience is already showing up is half the battle—the other half is finding out where else they could be, and will be in the future. We’ve taken an approach that keeps a strong presence on channels where Miracle-Ear consistently sees success, and expanded to other channels for greater exposure and opportunities for conversion.

Grandma reading books to children, man walking with umbrella, man walk with cellphone

Content Features

  • Facebook paid campaigns
  • Pinterest paid campaigns
  • YouTube pre-roll campaigns

7MM+

Impressions across channels

7M

Conversions

12,570

Average clicks to site per month



Three cellphones

Results

Strategically opening up new channels for paid media campaigns resulted in growing numbers of impressions, clicks and conversions, introducing more people to the Miracle-Ear brand and convincing them to convert through compelling content.

Case Study

Cub

In 2020, it became immediately clear that digital was going to play an even greater role in shopper’s lives than it already was—especially in grocery. Cub needed a digital agency of record that could help them build the experiences, and content, vital to serving their communities, partners, and vendors.

Magazine pages
Computer screen of landing page for summer coupon deals

Solutions

From the start, our approach has been to meet consumers wherever they are online with seamless experiences that translate to sales. We create digital content by tapping into programs that set Cub apart, partnering with vendors on consumer-first ideas that position their product as a solution, and shining light on the community organizations and charitable causes that Cub supports. Through this work we drive online orders for pickup and delivery, and build value in the My Cub Rewards shopper loyalty program.

Magazine cover with burger and other food items

Content Features

  • Online ordering, pickup & delivery
  • Weekly deals, promotions, and coupons
  • Holiday and special occasion recipes, tips, and ideas
  • Custom CPG promotions for MN shoppers
  • Cub Liquor, Cub Wine & Spirits
  • Cub Pharmacy
  • Community involvement and partnerships
  • Member growth of My Cub Rewards
  • SEM, SEO and paid media

9 minutes

Average time shopper spends on Cub.com planning and ordering groceries each week

1 million+

Minnesota shoppers

4

Seasonal print magazines that fuel digital



” MSPC’s amazing work has enabled me to increase CPG revenue by being able to offer both our customers and our partners valuable content that works hard in print and translates online. ”

Cub Marketing Manager

Chicken fingers on social media page

Results

Digital engagement is at a record high with shoppers using our experiences to plan and buy from their phones every day.