Video Production: Engaging Clients in the Video Process

By Keely Doyle  |  May 7, 2024

MSPC executive producer Keely Doyle explains how an established video production process ensures projects are on time, on budget and exceed client expectations.

Our clients have a broad range of experience when it comes to creating video content.

On one hand, some use little or no video in their content marketing. It’s not how their target audience consumes content. Other clients leverage video as a key part of their content marketing. When introducing any video into a content marketing strategy, it’s necessary to understand the process, investment and timelines.

That’s why we have an established process for creating videos for clients.

MSPC’s dedicated video team brings more than 20 years of experience to help craft engaging video content that resonates with your target audience. So whether you are new to leveraging video or are familiar with the value of video for your brand, having a process laid out that establishes clear objectives for teams to work together in the production process is essential. Here’s how it works.

Video Production Team

As with all projects at MSPC, we take a cross-functional team approach to video production. Team roles include:

  • Project managers, who are the keepers of the schedules both internally and with the client.
  • Content directors and content strategists, who are expert script writers that craft your brand’s message concisely, targeting your audience whether they are viewing your video on your company’s website, one of many social platforms or through a digital advertising campaign.
  • Art directors and designers, who bring your project to life, whether through animation, a live shoot or a combination of both.
  • Executive video producer, who works closely with clients, internal teams and our production partners to ensure a smooth process overall.

The Video Process

Video projects start with a kick-off call with the client. During the call, we align on project parameters by asking questions, including:

  • What are your goals for the video?
  • Who is the audience?
  • How and where will the video be used?
  • What is the budget for the project?

After we understand client expectations, we can make the best recommendation on what type of video to create (e.g., animated explainer, brand overview, client testimonial, recruitment initiatives, social cuts or maybe a 5-video series on group purchasing plans for hospitality that is shot in a commercial kitchen).

The steps in the video process vary depending on the type of video being produced, but in general, the key steps and deliverables include pre-production, production, post-production and delivery.

  • Pre-production includes presenting our creative brief (including budget), scheduling, script writing, art direction, key frames, storyboarding, selection of voiceover talent, selection of on-camera talent, music selection and location scouting/prop selection if needed. During each step of the pre-production process, the client provides feedback on our recommendations.
  • Production of a live video involves several steps including on-location shooting of either customers, employees or paid talent. Some shoots can be completed in a few hours. Others require one or two days of filming.
  • Post-production is where we finalize and refine what we have all been working toward through editing and/or animation, sound design, initial internal reviews, initial review with the client and revisions where necessary.
  • Delivery of the final video files, SRT files (closed captioning) and social cuts forms the final step.

Exceeding Expectations

While all these different stages of video production are happening, we work closely with our clients to ensure their expectations are being met, or better yet, exceeded. Our goal, as always, is to produce a video package that resonates with the intended audience while aligning with our clients’ brand standards.

See examples of our video work:

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