WEBINAR: Champagne Content. Beer Budget.
By Staff | July 14, 2017
5 Things You Can Do to Make Your Content Marketing Work Harder
You may have gotten your content marketing program off the ground… but where do you go from here? Now what? How do you build upon your foundation? Shockingly, more than two-thirds of content marketers don’t have a documented content strategy to guide them.
During this complimentary webinar, MSPC content director Kate Rogers will provide concrete tips to enhance your program’s effectiveness, and she’ll do a brief exercise that will allow you to develop an actionable content marketing strategy framework for your company.
Wednesday, July 19, 2017
12:00 p.m. CT/1:00 p.m. ET
About the Presenter
As a content director, Kate oversees a team of 17 embedded MSP writers, editors and creatives to produce an industry-leading content marketing program for the owned media group of a Fortune 500 consumer packaged goods company. Kate is passionate about applying a human lens to insights and reporting to create a culture that is committed to excellence and constant improvement.
MSPC is a diverse and dynamic content marketing agency delivering smart and persuasive content across key owned, earned and paid channels. Our client roster includes market leaders such as Delta Air Lines, American Express, 3M, UnitedHealthcare, Miracle-Ear, IBM, McKesson, NetApp, Provista, National Association of Independent Schools and University of Phoenix.
Read next: Content Marketing vs. Advertising: What’s the Difference, Again?