MSPC Expands Digital Strategy and Strategic Growth Teams

MSPC is pleased to announce the hiring of two new leaders: Kate Rogers as Vice President of Digital Strategy, and Bridget Kaminski as Director of Strategic Growth.

These new positions reflect MSPC’s ongoing expansion of strategic services that bring high-impact, results-driven content marketing solutions to our growing portfolio of clients.

Kate Rogers

Vice President of Digital Strategy

As MSPC’s vice president of digital strategy, Kate Rogers will help guide the agency’s work to develop valuable, long-term content marketing solutions on behalf of its clients. Kate brings 15 years of agency experience to the role, having previously served as editorial director of MSPC and executive editor of Pillsbury.com. She’s held numerous content strategy and public relations positions at agencies like Three Deep Marketing, La Breche and McFarland Cahill Communications. Kate, a Minnesota native and University of Minnesota alumna, lives in South Minneapolis with her husband and twin boys.

MSPC’s vice president of digital strategy is a newly created role that will marry Kate’s digital marketing expertise with her years of content strategy experience. She will enhance the ability of the agency’s clients to back up their investments in content marketing through her seasoned perspective on performance data and key performance indicators (KPIs), as well as through tactics like search engine optimization and tools like automation.

“It’s really exciting. Any client or prospect needs a robust content platform and a way to use content to position themselves in the marketplace,” she says. Not just anyone has the ability to produce high-quality journalistic content at scale and deliver it to the right audiences to ensure its visibility. This is an area where MSPC excels.

Kate is excited to develop strategy with clients over time. “We thrive on longer-term partnerships. Content marketing is a long-term play and a long-term strategy, so we’ve realized our best results when we can grow together and help clients realize the full value of their investment,” she says.

Question: If you were going to have lunch with any three people, who would be your dining companions?
Kate Rogers: Julia Louis-Dreyfus, Rihanna and Ina Garten

Bridget Kaminski

Director of Strategic Growth

As MSPC’s director of strategic growth, Bridget Kaminski brings a passion for publishing and years of digital marketing experience at advertising agencies to develop thoughtful, engaging strategies for current and new clients of MSPC. Bridget, who originally hails from the Indianapolis area, moved to the Twin Cities to study business marketing and visual communications at the University of St. Thomas. After graduating, she worked with Fortune 500 businesses at several locally based agencies, including space150, Nina Hale and McCann Minneapolis. Bridget last served as an account director in Wunderman’s Minneapolis office. She lives in Wayzata with her husband Jake and adorable puppy Lady.

Bridget describes herself as a “big-picture person.” It’s a personality trait that, as MSPC’s new director of strategic growth, helps inform her work when collaborating with clients to structure their content strategies. Her years of experience in digital strategy allows her to “think in results.”

“I really love to look at a client’s business and to be able to form a strategy that is holistic,” she says. “I truly want to dig into their business, figure out what they need and get it to them. That’s the most important thing to me.”

Although Bridget has eight years of experience in digital advertising and marketing campaigns for both Fortune 500 companies and local small businesses, she also has a deep respect for traditional media.

“I grew up in digital so for me what was interesting and new was traditional platforms,” she says. “But I always had a great admiration for print brands – Vogue especially. I love the publication space and have enjoyed watching those brands expand across all channels.”

Question: If you were going to have lunch with any three people, who would be your dining companions?
Bridget Kaminski: Pope Francis, Queen Elizabeth II and Taylor Swift.

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About MSPC

MSPC is an award-winning content marketing agency developing best-in-class creative for a diverse and highly respected list of clients, including many Fortune 500 companies.

We are one of the nation’s largest consumer, trade and business-to-business custom content companies with expertise in creative content strategy, design and development across print and digital channels.

Throughout our 40-plus years we’ve worked with some of the world’s most recognized and iconic companies in healthcare, financial services, air travel, pharmaceutical, medical products, CPG, technology and more.