Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSPC, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
Known by many as being “a pure example of where the industry is headed,” Erin Madsen—described by her colleagues as thoughtful, talented, inspiring and badass—has proven herself to be a force to be reckoned with. Since joining the MSPC team in 2012, Erin has seen tremendous success personally and professionally.
We sat down with Erin to get to know a little more about her:
Tell us about your role in one sentence.
I lead the creative team at MSPC—40-plus absurdly talented writers, editors, strategists, content directors, designers and creative directors.
What are you reading right now?
I keep Adam J. Kurtz’s Things Are What You Make of Them: Life Advice for Creatives on my desk to flip through when I’m feeling stuck. Many people see the incredible end product of our work (I hear “Wow, your job must be SO FUN!” all the time), but don’t realize the amount of work and worry it takes to get there. The book is filled with humorous and encouraging quips for when I need them most.
Speaking of quips, what’s your favorite?
"Keep it simple, stupid."
What’s a cause that you are passionate about and why?
I’m an ovarian cancer survivor, so I support a variety of organizations focused on cancer research and survivorship.
Who or what inspires you and your work?
Pretty much everyone and everything. Sometimes it’s big stuff (my son), sometimes it’s little stuff (a funny story), sometimes it sneaks up on me, and sometimes I have to go looking for it.
What is most rewarding about your job? What makes it all worthwhile?
The people, always and forever. Of course I think our team is the best, but we also work for some of the smartest, most inspiring and exacting people doing really cool work for amazingly diverse companies and organizations. On the hard days, that’s what I come back to.
Read next: 5 More Questions with Erin Madsen, MSPC Vice President of Content