Amanda Welshons is a MSPC associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives.
Amanda also oversees the day-to-day execution of creative deliverables, working with in-house and freelance writers, designers and stylists to deliver on the mission of the project at hand. With a strong editorial background, she is curious about how content inspires people to engage and pushes brands to think differently about consumers’ needs, wants and levels of awareness.
During her decade with MSPC, Amanda has worked on digital and print projects for multiple 3M divisions, U.S. Bank, Miracle-Ear, Delta Air Lines, American Express, University of Phoenix, Optum, Explore Information Services, and Pear Tree Greetings.
In today’s edition of 5 Questions we get to learn more about Amanda:
Tell us about your role in one sentence.
I’m a content creator who genuinely gets excited by what makes people tick and strives to combine clear messaging with strategic content packaging.
How did you end up here?
I interned for a summer during college and had intentions to return the minute I left. So, after college I interned again and stuck around until I got hired full-time.
What has been your favorite MSPC project and why?
My favorite project was a tape crafting inspiration book for 3M’s Scotch brand because it blended the best parts of the creative process—ideation, trend-spotting, color-coding (yes, I am very excited by that organizational task), crafting, original photography—with lifestyle vignettes, writing and editing.
What three words would your colleagues use to describe you?
Creative, organized and strategic.
What’s a cause that you are passionate about and why?
Female empowerment, specifically through my involvement with Girls on the Run Twin Cities. These days, we all need reminders of how strong, smart and brave women can be, and I love giving my time to an organization that truly believes in the limitless potential of younger women.
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