From winning Content Marketing Institute’s Agency of the Year (100+ employees) to treating each client meeting like we’re interviewing a celebrity—2018 was a banner year for our MSPC team. Here are the 12 posts that got the most love last year.
"A two-way relationship is what sets content marketing apart from advertising. Use it, don’t abuse it." Here are nine ways to become the next great digital content marketer by MSPC content director Kayla Knudson.
Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSPC, she works with clients such as General Mills, Delta Air Lines, 3M, UnitedHealthcare, and IBM.
MSPC’s creative and strategic braintrust shares what they’re seeing and excited to bring to clients in 2019.
Mike Norseng spent the early stages of his career working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards. After spending 16 years in NYC publishing, Michael now brings his set of skills and talent back to the Midwest as MSPC’s creative director.
From interviewing President Jimmy Carter and Sheryl Sandberg to Denzel Washington and Claire Foy, Delta Sky Magazine editor-in-chief Sarah Elbert shares her tips for interview success.
Setting and maintaining clear objectives and outcomes with clients is highly detailed and nuanced work. Even more nuanced? Not losing sight of best practices or our highest quality work in the process. Here are the top ten principles we believe are involved in elevated client service and communications by MSPC content director Kate O'Reilly.
You want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content success? MSPC digital content analyst Adam Greenwald takes a look.
After spending 15 years living and working in London as a writer and editor, content director Molly Bennett has found herself back in Minnesota as a part of the MSPC team. Get to know her.
Show it, don’t say it. Scale and then scale some more. Shine a new light. Frame for the experience, not for the phone. The five-second rule of scrolling. Here are five takeaways from MSPC's mobile video event with Mighteor's Elizabeth Giorgi and MSPC vice president of content Erin Madsen.
Executives too busy to blog? VPs and directors keep pushing back website deliverables? Here are three easy ways to get your subject matter experts to help develop content by Evelyn Hoover, MSPC content director.
Including video on your landing pages can increase conversion rates by up to 80%. 80%! That’s huge! You’re almost guaranteed to see a video pay off (and then some) if you do it right. Here are seven video marketing foils to avoid by MSPC video strategist Annie D'Souza.
Business opportunities for augmented and virtual reality are fast approaching—is your company ready? Our digital content analyst Adam Greenwald takes a deep dive.