R & B queen and June Delta Sky cover star Alicia Keys uses Spotify to connect with fans in a brand new way. Find out what hits she's rockin' out to on her customized Spotify playlist!
How does a brand insert itself into a new social space as a way of expanding reach and audience?
By recognizing and taking advantage of opportunities. Alicia Keys was one of those lucky opportunities for MSPC.
Every month, MSPC interviews a celebrity for Sky magazine on behalf of our client, Delta Air Lines. As we've learned over time, talking about music—likes, dislikes, what's a current inspiration—is a great way into a subjects' mind and heart. We had been compiling "tunes" lists for months for the magazine, when an opportunity appeared.
Spotify, a digital music streaming service, contacted MSPC. The company wanted to run our tunes lists as playlists. Great idea!
MSPC began to include an "ask" for celebrity playlists with notable interviewees.
We scored a big win when we interviewed Alicia Keys for June's issue. The R&B songstress not only provided a list of music she loves, she gave insight into her selections. This generated an additional piece of content for Delta's blog, Taking Off.
The bonus for Delta Sky: extension of brand and exposure to a fresh audience. When content can work in multiple ways across multiple channels, brands find efficiency, value—and in this case, a lot of fun.
To read the full interview in Delta Sky Magazine, click here.
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