5 Questions with Emily Den Boer, MSPC Associate Content Director


  • By Erin Madsen
  • June 16, 2021
Photograph of Emily Den Boer next to screenshots of colorful graphic images for U.S. Bank and a Nexben blog post

Emily Den Boer is an associate content director for multiple MSPC clients, including U.S. Bank and Nexben. She started as an intern at Mpls.St.Paul Magazine the day after graduating from the University of Minnesota seven years ago and has held a position at MSPC ever since.

From crafting copy to strategizing social, she’s responsible for bringing high-level strategy to life. When she’s not working, Emily loves spending time outdoors, exploring her neighborhood in St. Paul and vetting menus of restaurants on her must-eat list so her meal is thoroughly planned days before her table is ready.

In today’s edition of 5 Questions we get to learn more about Emily:

Breakfast or dinner? Describe your ideal meal.

Dinner, hands down. I want a melt-in-your-mouth cheeseburger—no skimping on pickles. Then I’m going to need a side of cheese curds with a spicy dipping sauce and a brandy old fashioned, sweet. You can take the girl out of Wisconsin ...

How did you come to be at MSPC?

As an intern! The day after I graduated from the University of Minnesota, I started as an editorial intern for Mpls.St.Paul Magazine. A year later, I accepted a position at MSPC and have been here ever since. Going on year seven, somehow.

Recommend a book, movie, album, etc.—a favorite or something you’ve consumed recently.

I really can’t get enough of this new Olivia Rodrigo album, and I don’t care if that makes me 29 going on 17. It is lyrically and musically fun, and I know teenage Emily would’ve lost her mind to it. The more mature side of me is reading The Vanishing Half, and I recommend it!

What piece of advice would you give to your younger self or someone earlier in their career path?

Be prepared for the twists and turns, and don’t put yourself into a box. You’ll find things that excite you in your day-to-day work, and they might change over time—that’s OK! You’ll learn more than you ever thought possible about a myriad of things.

What skill, hobby, experience, etc., do you have that would surprise people?

I’m definitely not skilled, but I finished (keyword: finished!) the American Birkebeiner Kortelopet race (about 20 miles) two months after skate skiing for the first time, and I am weirdly proud of it. Adult goals are hard to accomplish! We should all be proud of ourselves more often.

Read next: Why Always-On Organic Social Media Strategy Still Matters

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