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Prime Time with the Prime Minister
07/14/2017
What better way to amplify a brand than to create your own viral meme? We asked the team at MSPC, who create Sky magazine for Delta Air Lines each month, to share how the cover that recently generated global attention came to be.
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Cleveland Clinic’s Customer-Centric Approach Creates Content Marketing Success
07/09/2017
Since Amanda Todorovich joined the Cleveland Clinic in 2013, she has launched its Health Essentials blog, taking it from zero visits to 4.5 million a month. She and her team of 25 have fully embraced the concept of “becoming publishers” and she now oversees two blogs, several print titles, and 2,500+ content projects a year.
Todorovich’s work was recognized in 2016 when she was named The Content Marketing Institute’s Content Marketer of the Year for her role as director of content marketing for the non-profit academic medical center.
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Social Media Channels Effect User Health
06/19/2017
Some things are better for you than others. It turns out that timeless adage applies to social media and the mental—and perhaps physical health—of users. In fact, new research shows that some social media channels can make users healthier while others can make users sick.
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Jayne Haugen Olson Named One of the Top Women in Media
06/07/2017
MSPC is pleased to announce its Vice President of Content, Jayne Haugen Olson, was named as one of Folio’s Top Women in Media for 2017. The annual list is comprised of the most influential women in media—those driving the agenda for the industry and in their companies.
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Four Content Marketing Tools You Need
05/05/2017
Our own Deborah Carver, Director of Digital Strategy for MSPC, was one of four experts to offer insights on the content marketing tools they can’t live without in the spring 2017 issue of Content Magazine. The top tool in her toolbox? Google Analytics.
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Cathy McPhillips on How to Promote an Event on Social Media
05/12/2017
As vice president of Marketing at the Content Marketing Institute (CMI), Cathy McPhillips leads the marketing efforts for CMI’s Content Marketing World, Intelligent Content Conference and CCO Magazine.
We caught up with her to learn how she uses social media to increase email subscribers and how Facebook drives attendance to the CMI’s largest annual event. She also imparts her own tips and techniques for obtaining content marketing success.
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