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The Art of Analogy
08/24/2017
Effective thought leadership often depends on effective use of analogy to simplify the complex.
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Prime Time with the Prime Minister
07/14/2017
What better way to amplify a brand than to create your own viral meme? We asked the team at MSPC, who create Sky magazine for Delta Air Lines each month, to share how the cover that recently generated global attention came to be.
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Cleveland Clinic’s Customer-Centric Approach Creates Content Marketing Success
07/09/2017
Since Amanda Todorovich joined the Cleveland Clinic in 2013, she has launched its Health Essentials blog, taking it from zero visits to 4.5 million a month. She and her team of 25 have fully embraced the concept of “becoming publishers” and she now oversees two blogs, several print titles, and 2,500+ content projects a year.
Todorovich’s work was recognized in 2016 when she was named The Content Marketing Institute’s Content Marketer of the Year for her role as director of content marketing for the non-profit academic medical center.
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Social Media Channels Effect User Health
06/19/2017
Some things are better for you than others. It turns out that timeless adage applies to social media and the mental—and perhaps physical health—of users. In fact, new research shows that some social media channels can make users healthier while others can make users sick.
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Jayne Haugen Olson Named One of the Top Women in Media
06/07/2017
MSPC is pleased to announce its Vice President of Content, Jayne Haugen Olson, was named as one of Folio’s Top Women in Media for 2017. The annual list is comprised of the most influential women in media—those driving the agenda for the industry and in their companies.
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