What’s Next Now
Exclusive insights from content marketing's top minds.
MSP Wins 60 MMPA Excellence Awards
At the 2017 MMPA Excellence Awards last week, MSP Communications won 60 total awards, including 23 gold. In addition: MSPC President Gary Johnson received the Hedley Donovan lifetime achievement award in recognition for his history of long-standing, notable contributions to the publishing industry.
Who is Gen Z and How Do You Best Engage Them?
Generation Z—those born between 1995 and 2012—is seeing its oldest members come into the marketplace. With that comes more buying power—already at $44 billion—but to be successful, marketers must understand the mindset of a new generation. Knowing who Gen Z is and how they communicate will help target marketing to them.
MSP Communications Wins 5 Content Marketing Awards at FOLIO
At the 2017 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP Communications received five gold awards, including best video series, best cover design, best full issue, best editorial article and best illustration. Furthermore, MSP was a finalist in an additional 13 categories in editorial, design and social media excellence.
Prime Time with the Prime Minister
What better way to amplify a brand than to create your own viral meme? We asked the team at MSPC, who create Sky magazine for Delta Air Lines each month, to share how the cover that recently generated global attention came to be.