What’s Next Now
Exclusive insights from content marketing's top minds.
Cathy McPhillips on How to Promote an Event on Social Media
As vice president of Marketing at the Content Marketing Institute (CMI), Cathy McPhillips leads the marketing efforts for CMI’s Content Marketing World, Intelligent Content Conference and CCO Magazine.
We caught up with her to learn how she uses social media to increase email subscribers and how Facebook drives attendance to the CMI’s largest annual event. She also imparts her own tips and techniques for obtaining content marketing success.
Kelly Hungerford on Customer-First Strategies and Community Building
Kelly Hungerford is a digital communications and marketing strategist with more than 20 years of experience in B2C and B2B marketing. Working out of her base in Switzerland, she has implemented integrated marketing and communication strategies into a wide range of companies, including most recently Paper.li.
Here she talks about her passion for customer-first strategies, building communities and tapping into the power communities can bring to the table.
Avoiding Three Common Content Marketing Fails
Let me lay my cards down. I’ve never worked for a publicly traded company. I’ve not experienced the unrelenting pressure to improve numbers that feed a higher-up whose sole career purpose is pleasing shareholders so he or she doesn’t get rightsized to another publicly traded company.
Content measurement begins with understanding your business and the role content plays in achieving business objectives. By gaining this knowledge, you can pinpoint with laser accuracy the right types of content that engages users, determine how to best distribute it, and identify the right key performance indicators (KPIs) to measure and optimize content performance.
Melanie Deziel on Why Branded Content Is Here to Stay
Melanie Deziel has an impressive record in branded journalism. In the three years since she received a Master of Arts in journalism from Syracuse University, Deziel has worked with some of the biggest names in branded content, including The Huffington Post, The New York Times and Time Inc.
She has won two prestigious awards for her work with Netflix and the New York Times. Deziel is now one of the leading lights in the branded content world, advising clients around the globe.
Here, the sought-after keynote speaker tells us about the power of branded content and why, with many publishers receiving 50 percent of their ad revenue from this source, it’s not going away any time soon.
Be a Brand with Personality
A healthcare economist I follow on Twitter recently proclaimed to me and other followers that he’s really not as cranky in person as he appears to be on social media. I seriously doubt I’ll meet him in person any time soon, so I’ll take his word for it.