What’s Next Now
Exclusive insights from content marketing's top minds.
Recap: The Content Chaos Conference
Authentic, memorable, relevant content and information delivered in the appropriate channel for audience consumption is more critical than ever, according to speakers at last week’s Content Council annual conference in New York.
The Basics of Auditing Content (Part 2)
If we want to treat our content as a business asset, we must be able to measure its business value. Just as we evaluate any business asset against a set of standards for quality and effectiveness, we can apply a similar process to content.
What’s Your Number?
Owning a credible and useful number, stat or data point in your industry can produce multiple and ongoing earned media opportunities for your company.
The Business Value of the Content Audit (Part 1)
Content is a business asset. And like any other business asset, whether it be real estate, equipment, intellectual property or personnel, it has value. That value can depreciate over time if care is not taken to regularly inventory and audit content against current and future business objectives.
Do Google Analytics Filters Apply Retroactively?
A question I often get asked is, “Do Google Analytics filters apply retroactively?” In other words, people want to know if they turn on a filter, will it apply to historical data or only apply to data after the filter was applied?
Why Social Media Is Not A Strategy
Tweets, Facebook postings, and other social media channels can put brands into a cycle of knee-jerk reactions that do not necessarily reflect their company values. So much of what passes for great social media is pointless and off-brand.
90-Day Social To-Do List
By now you’ve probably read or heard about a thousand predictions for the digital marketing landscape in 2015. With that in mind, and the fact that most New Year’s resolutions don’t make it more than a couple months, we’ve put together a social media need-to-know and agenda for the next 90 days to help you prioritize amidst the dauntless 2015 themes and to-dos.
What [health care] can learn from [other industries]
Until recently, the economic machinery of the health care industry ran like no other. Health care did not respond to the traditional laws of supply and demand. It was impervious to external pressure to improve quality or offer better service. It was never in any hurry to operate more efficiently. It didn’t have to tell anyone what it charged for products or services or how well those products or services performed. For most buyers (patients), a disinterested third party (insurers) paid the sellers (hospitals and doctors) for whatever the buyers needed or wanted.
The ABCs of Being a Social Business
Social is so prevalent in our world today. We see it being used everywhere and in everything we do, from service appointments, to coupon offers, to brand purchases, to a blog or Facebook posting.