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4 Must-Do Tweaks in Your Google Analytics Account

4 Must-Do Tweaks in Your Google Analytics Account

Google Analytics is an incredibly powerful (and free, for most of us) tool that enables you to get a wealth of data about your websites and your clients’ websites. And while Google Analytics works really well with no configuration, there are several simple tweaks that will make its data more powerful, more useful, and more accurate.
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Data behind the strategy

Data behind the strategy

MSPC Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.
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Content vs. Advertising

Content vs. Advertising

Kraft says content delivers four times better ROI than ads
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Our own #32Under32 Award-winner

Our own #32Under32 Award-winner

Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots.
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iPhone 6 and iOS 8 survival guide

iPhone 6 and iOS 8 survival guide

Apple unleashed its new iPhones, plus a new version of iOS to go along with them. Make sure you’re ready with our list of handy tips!
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What to Look for in a Marketing Agency: 5 Questions to Guide You

What to Look for in a Marketing Agency: 5 Questions to Guide You

Why ad agencies, PR firms, digital content and social media providers can’t do everything well—and the right questions to ask to find the right resources.
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Is Your Company Ready for Responsive Email?

Is Your Company Ready for Responsive Email?

With nearly 50 percent of all email messages being opened on a mobile device rather than a desktop, companies need to take a fresh look at what their customers are seeing. And if you've succeeded in getting your readers to open your email, what are they experiencing, and is it enough?
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Bounce Rate Got You Down?

Bounce Rate Got You Down?

As marketers, we like to think people want to engage with us. We want them to spend all day on our site, publicly express their love for our products, voice their affinity for us on social media, and generally become evangelists for our business.
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Why We Still Love Print

Why We Still Love Print

Despite recent predictions that print media is a dying industry, there’s plenty of evidence that Chicken Little might be ringing that particular death knell. In fact, print remains a thriving tool in today’s multifaceted marketing and communication landscape.
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The More Things Change...

The More Things Change...

In-house Content King and MSPC president Gary Johnson has been in the content business “since the time of Solomon,” and has witnessed the extreme ebb-and-flow of technology’s role.
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