What’s Next Now
Exclusive insights from content marketing's top minds.
4 Must-Do Tweaks in Your Google Analytics Account
Google Analytics is an incredibly powerful (and free, for most of us) tool that enables you to get a wealth of data about your websites and your clients’ websites. And while Google Analytics works really well with no configuration, there are several simple tweaks that will make its data more powerful, more useful, and more accurate.
Data behind the strategy
MSPC Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.
Bounce Rate Got You Down?
As marketers, we like to think people want to engage with us. We want them to spend all day on our site, publicly express their love for our products, voice their affinity for us on social media, and generally become evangelists for our business.
Why We Still Love Print
Despite recent predictions that print media is a dying industry, there’s plenty of evidence that Chicken Little might be ringing that particular death knell. In fact, print remains a thriving tool in today’s multifaceted marketing and communication landscape.
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