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How To: Connecting Google Webmaster Tools and Google Analytics

How To: Connecting Google Webmaster Tools and Google Analytics

Google Analytics doesn’t provide much SEO data by default. A few simple tweaks will give a more complete view of how organic search is affecting your website.
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Making Webinars Work for You

Making Webinars Work for You

Branding and mindshare are important, but when it comes to ROI, lead generation is king, and webinars are successful tactics in generating a consistent stream of leads.
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The Four Truths of Content Creation

The Four Truths of Content Creation

After my wife returned from a retreat, she recounted a workshop on identifying truth, and it got me thinking about the difference between fundamentals and truths. I further began to consider whether, as content creators, any truths can be found in what we do.
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4 Must-Do Tweaks in Your Google Analytics Account

4 Must-Do Tweaks in Your Google Analytics Account

Google Analytics is an incredibly powerful (and free, for most of us) tool that enables you to get a wealth of data about your websites and your clients’ websites. And while Google Analytics works really well with no configuration, there are several simple tweaks that will make its data more powerful, more useful, and more accurate.
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Data behind the strategy

Data behind the strategy

MSPC Content Strategist Erin Gulden explains the role of analytics in the content creation process and the return on investment it provides for clients.
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Content vs. Advertising

Content vs. Advertising

Kraft says content delivers four times better ROI than ads
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Our own #32Under32 Award-winner

Our own #32Under32 Award-winner

Mpls. St. Paul magazine's ultra-talented design director, Liz Gardner, is recognized as one of the Twin Cities' up-and-coming big shots.
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iPhone 6 and iOS 8 survival guide

iPhone 6 and iOS 8 survival guide

Apple unleashed its new iPhones, plus a new version of iOS to go along with them. Make sure you’re ready with our list of handy tips!
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What to Look for in a Marketing Agency: 5 Questions to Guide You

What to Look for in a Marketing Agency: 5 Questions to Guide You

Why ad agencies, PR firms, digital content and social media providers can’t do everything well—and the right questions to ask to find the right resources.
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Is Your Company Ready for Responsive Email?

Is Your Company Ready for Responsive Email?

With nearly 50 percent of all email messages being opened on a mobile device rather than a desktop, companies need to take a fresh look at what their customers are seeing. And if you've succeeded in getting your readers to open your email, what are they experiencing, and is it enough?
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