What’s Next Now
Exclusive insights from content marketing's top minds.
Bounce Rate Got You Down?
As marketers, we like to think people want to engage with us. We want them to spend all day on our site, publicly express their love for our products, voice their affinity for us on social media, and generally become evangelists for our business.
Why We Still Love Print
Despite recent predictions that print media is a dying industry, there’s plenty of evidence that Chicken Little might be ringing that particular death knell. In fact, print remains a thriving tool in today’s multifaceted marketing and communication landscape.
What Inspires You?
With content marketing expanding and evolving at such a rapid rate, it is important to differentiate your company from the pack. To do so, one must draw on various inspirations to keep creating high quality, valuable, shareable content.
Lately, I’ve had a sneaking suspicion that my brain doesn’t work quite the way it used to. I set out to pay some bills online, and the next thing I know I’m watching hilarious animal videos.
When Content Works
MSPC President and internal Content King takes a look at Coke's approach to content marketing, its shortcomings, and what other brands can learn from it.