What’s Next Now
Exclusive insights from content marketing's top minds.
Feeling an Obligation to the Audience: RIP Egon
Though I didn’t particularly die laughing at every single one of Harold Ramis’ movies — those he wrote screenplays for, directed or starred in — his stuff at the time was funnier, more unexpected and delightfully edgier than most.
How to Win in Real-Time
Social media is content that is instant, is sharable, is free, has longevity, and if done correctly, makes as much of an impact as any 30-second TV spot or full-page print ad.
Mobile Transactions on the Rise
We believe businesses must provide service that is as active as their customers to stay competitive in a rapidly evolving mobile landscape. One example of this is mobile banking, a service no longer a side perk or add-on—it is a necessity.
What Really Matters? The 'Why'… Of Course
Most companies building a strategy don’t actually ask the right question, but rather, they focus on how to sell a product. And even they get to “Why,” the answer should guide how companies behave, promote and relate to their customers. MSP Communications President Gary Johnson explains more about what really matters.
9 Experts Make Content Marketing Predictions for 2014
What’s in store for content marketing next year? Juliet Stott compiles the thoughts of content marketing experts who see brands becoming publishers and using more grown-up metrics -- among other things. Joe Pulizzi, Ann Handley, Jay Baer and others weigh in on what to expect in 2014.
Brands Must Adopt the Mindset of Publishers to Succeed
Corporate marketers want to develop more comprehensive and authentic communications with their customers, but they struggle with how to get past product promotion and tell meaningful, resourceful stories. MSPC recently sat down with Jim Cuene, new VP of Marketing at GoKart Labs, to get his thoughts on this perplexing dilemma.