What’s Next Now
Exclusive insights from content marketing's top minds.
Questions on Content
As VP/Global Integrated Marketing Strategist for Intel Corporation, Pam Didner is a ubiquitous player of renown in the digital space. She agreed to respond to a “Content Kings” Q&A conducted by MSPC president Gary Johnson.
Pam, as expected, provided a highly interactive landscape from which to answer questions, ranging from storytelling and creative packaging to the paradigm shift in consumer purchase journeys. We’re sure you’ll enjoy her seasoned and expert perspectives.
Content Lessons Learned From Print
Creating weekly content in the digital space can be challenging. The good news? The print industry has been doing it for years! Intel's Pam Didner recently reflected on the lessons she's learned from print and how they apply to digital content creation.
Content Doesn’t Merge or Scale
Publicis and Omnicom, two of the world’s largest advertising agencies recently merged and have created a data-centric advertising network and content creation company. It seems that setting up “content” groups inside advertising agencies and PR firms has become the hot move of the week. Former agency creative director Tim Brunelle takes a good hard look at the trend and has some doubts about whether ad agencies really understand the essentials of content creation.
When Social Media and Marketing Meet
Marketers have long wondered if and how they should incorporate social media into their long-term strategy for clients. Below, Jason Douglas of BlueSpire Strategic Marketing outlines best practices for marketing companies looking to break into the social media unknown.
Alicia Keys Rocks On Spotify
R & B queen and June Delta Sky cover star Alicia Keys uses Spotify to connect with fans in a brand new way. Find out what hits she's rockin' out to on her customized Spotify playlist!
The Problem With Being Interesting
In the online world, storytellers are constantly faced with the challenge of separating their content from the direct marketing model. Below, innovator Tim Brunelle tells MSPC readers to stay interesting when creating digital content in order to make an impact.
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