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If You’re Creating Brand Content, Read This Now!

If You’re Creating Brand Content, Read This Now!

Great content shouldn't sacrifice narrative. That's what H+K Strategies' Gary Goldhammer says in a recent digital publication released by the company. Besides providing convincing case studies, the document explores how content can be effectively created in a constantly changing environment.
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Readers Still Hungry for Stories

Readers Still Hungry for Stories

In a recent post on his blog, Bob Lefsetz reminded readers that content isn’t all about analytics and numbers, but telling a story that sticks. Using the Netflix series “House of Cards” as an example, Lefsetz discusses how to survive and make an impact in the Internet age.
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Video: The Future of Collaborative Design

Video: The Future of Collaborative Design

Catch this interview from an event by the Minnesota Interactive Marketing Association (MIMA) between Content King Tim Brunelle and Art Director / Designer Andy Gugel. Exploring topics from Gugel's current work with Google and Adobe to best practices when it comes to creative collaboration, this is one discussion you won't want to miss.
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Making the Jump to Apps

Making the Jump to Apps

MSPC is taking technology powerhouse IBM from the pages of its magazine to a new iPad app, giving way to a whole new consumption approach for their technologically advanced readership.
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Thinking About Content? Hire An Expert

Thinking About Content? Hire An Expert

Marketing goes far beyond a TV ad, billboard or tweet. You can get there…with a little help. 
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How To Build a Marketing Organization, from B. Bonin Bough

How To Build a Marketing Organization, from B. Bonin Bough

B. Bonin Bough takes a look at what he believes are the 3 most important modules for building a marketing organization: social listening, acting like a media organization, and leaving mediums out of titles. 
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Getting Results Through Expertise

Getting Results Through Expertise

Successful brand journalism requires reporters, editors and designers to know as much or more about the industry they’re covering than the client they’re working for. MSPC has that.
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Why the Long Tail of Social Media is Wagging Tomorrow's Content

Why the Long Tail of Social Media is Wagging Tomorrow's Content

Why are so many content marketing pros in a panic thinking they need to compete with established publishers? Probably because many of us remain under the influence of the push attitude ingrained in our marketing psyches.
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The New Kodak Moment: Why Storytelling Is Harder Than Ever

The New Kodak Moment: Why Storytelling Is Harder Than Ever

With smartphones and photo apps, it's the easiest thing in the world to snap an image. The real challenge now is telling a story—let alone a story that stands out from the rest.
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Storytelling at the Center of the ACA Repeal Debate

Storytelling at the Center of the ACA Repeal Debate

In my other life as a health care business journalist, I’m intently following the debate over the future of the Patient Protection and Affordable Care Act, also known as the ACA and Obamacare. (Yes, they are all the same thing.) In 2016, more than 11 million people obtained health insurance benefits through the state and federal health insurance exchanges created by the law.
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