What’s Next Now
Exclusive insights from content marketing's top minds.
Making the Jump to Apps
MSPC is taking technology powerhouse IBM from the pages of its magazine to a new iPad app, giving way to a whole new consumption approach for their technologically advanced readership.
Getting Results Through Expertise
Successful brand journalism requires reporters, editors and designers to know as much or more about the industry they’re covering than the client they’re working for. MSPC has that.
Storytelling at the Center of the ACA Repeal Debate
In my other life as a health care business journalist, I’m intently following the debate over the future of the Patient Protection and Affordable Care Act, also known as the ACA and Obamacare. (Yes, they are all the same thing.) In 2016, more than 11 million people obtained health insurance benefits through the state and federal health insurance exchanges created by the law.
The Roles of Print, Digital, Branded Content and More
Wondering about how print and digital magazines work together? So was MSP-C President Gary Johnson. He was among the industry leaders who asked questions of Hearst President David Carey in the latest issue of The Content Council’s Content Magazine. Carey, who oversees one of the world’s largest publishing houses with more than 300 print editions and digital expressions around the globe, including Cosmopolitan, Harper’s BAZAAR and Esquire, shared his thoughts on other topics as well, including the role of branded content and why competitive collaboration is the key to success.
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