What’s Next Now

5 Questions with Emily Planek, MSPC Managing Editor

03/23/2020

Emily Planek is MSPC’s managing editor for BettyCrocker.com and graduated with a degree in Strategic Communications from the University of Minnesota School of Journalism.
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Why Journalists Make the Best Content Marketers

03/06/2020

Erin Madsen is the vice president of content at MSPC where she guides the work of 52 content creators in both editorial and design who work with 27 clients around the United States.

Here, Erin explores why journalists make the best content marketers.
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What Is SEO Content Marketing and Why Is It Worth the Effort?

03/05/2020

Adam Greenwald is senior digital content analyst at MSPC. Here, he explores the topic of SEO content marketing and how it is a beneficial tactic to consider for an inbound marketing strategy.
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Content Marketing Trends 2020: 10 Insights We’re Geeking Out On

01/23/2020

We’re excited about the future of content marketing—and hope you are, too. MSPC directors weigh in on what they’re seeing and looking forward to in 2020 and beyond.
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5 Questions with Eric Best, MSPC Deputy Editor

01/13/2020

As deputy editor of the MSPC published Independent Banker magazine, Eric Best pulls from considerable research into community banking and years of storytelling experience to produce an award-winning magazine.
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MSPC Rewind: Our Most-Read Blog Posts of 2019

01/08/2020

In 2019, MSPC explored a wide range of content marketing topics that ranged from working with subject matter experts and redesigning magazines to measuring content performance and knowing the difference between content marketing and advertising. Below are our 12 posts that got the most love last year.
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5 Questions with September Olsen, MSPC Digital Content Analyst

01/06/2020

Digital content analyst September Olsen works closely within MSPC's digital strategy team to create and analyze a variety of digital efforts for our clients.
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How to Find Writing Inspiration and Ideas for Content Marketing

12/11/2019

MSPC senior content director Molly Bennett shares five ways she finds sources of inspiration for writing and content creation ideas.
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5 Questions with Amy Goran, MSPC Content Director

12/04/2019

MSPC content director Amy Goran provides creative direction and strategic oversight using more than 10 years’ experience as a journalist, copywriter, content strategist and creative director.
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5 Questions with Adam Greenwald, MSPC Senior Digital Content Analyst

12/02/2019

As senior digital content analyst for MSPC, Adam Greenwald specializes in creating strategic report dashboards, keyword research, social media strategy measurement and digital marketing optimization.
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