What’s Next Now

5 Questions with Tony Englund, MSPC Director of Digital Strategy

06/29/2020

MSPC director of digital strategy Tony Englund collaborates with creative teams and clients in the development of breakthrough cross-channel content experiences.
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Why Trust Is Crucial in Turbulent Times

06/15/2020

Molly Bennett is a senior content director at MSPC. Here, she explores why businesses need to be there for customers for good times—and not-so-good times.
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What Growing up on a Farm Taught Me About Content Marketing

05/19/2020

Evelyn Hoover is senior content director at MSPC. Here, she explores the the parallels between content marketing and growing up on a small family farm.
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Our Favorite Quarantine Takeout Spots

05/12/2020

In this time of social distancing, the Twin Cities restaurant community needs lifting up.

And we need delish meals. Assistant Content Director Emily Den Boer shares some of MSPC staff’s favorite local spots for takeout, cocktail kits and more.
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Meet Our Team: Yoga, Snorkeling and Rock ‘n’ Roll!

03/26/2020

Meet some MSPC employees whose creativity spills out into their off-duty hours, with passion projects that run the gamut from art photography to punk bands.
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5 Questions with Emily Planek, MSPC Managing Editor

03/23/2020

Emily Planek is MSPC’s managing editor for BettyCrocker.com and graduated with a degree in Strategic Communications from the University of Minnesota School of Journalism.
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Why Journalists Make the Best Content Marketers

03/06/2020

Erin Madsen is the vice president of content at MSPC where she guides the work of 52 content creators in both editorial and design who work with 27 clients around the United States.

Here, Erin explores why journalists make the best content marketers.
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What Is SEO Content Marketing and Why Is It Worth the Effort?

03/05/2020

Adam Greenwald is senior digital content analyst at MSPC. Here, he explores the topic of SEO content marketing and how it is a beneficial tactic to consider for an inbound marketing strategy.
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Content Marketing Trends 2020: 10 Insights We’re Geeking Out On

01/23/2020

We’re excited about the future of content marketing—and hope you are, too. MSPC directors weigh in on what they’re seeing and looking forward to in 2020 and beyond.
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5 Questions with Eric Best, MSPC Deputy Editor

01/13/2020

As deputy editor of the MSPC published Independent Banker magazine, Eric Best pulls from considerable research into community banking and years of storytelling experience to produce an award-winning magazine.
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