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Content Marketing vs. Advertising: What’s the Difference, Again?

Content Marketing vs. Advertising: What’s the Difference, Again?

MSPC senior content director Kayla Knudson takes a look at understanding the differences and similarities between advertising and content marketing, plus reveals the secret to multi-agency collaboration she swears by.
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 5 Questions with Claire Davidson, MSPC Senior Content Strategist

5 Questions with Claire Davidson, MSPC Senior Content Strategist

Blending her passion for storytelling and digital marketing experience, Claire Davidson focuses on ways digital content can more meaningfully inspire a reader to think, feel and act. She’s an ardent believer in to-do lists, empathy and the oxford comma (even though it sadly does not appear in this interview).
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MSPC Named 2019 Agency of the Year Finalist by CMI

MSPC Named 2019 Agency of the Year Finalist by CMI

Once is good, but twice is really nice, which is why we’re excited to share that MSPC is once again a finalist for the Content Marketing Institute’s (CMI) Agency of the Year.
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How a Magazine Redesign Can Benefit Your Association

How a Magazine Redesign Can Benefit Your Association

Your magazine is how your association connects with its members. That’s exactly why it needs to align with your organization’s brand, strategy and goals. Whether you want to establish your association as an industry leader, cultivate its membership or something else entirely, MSPC can help. Bret Ryan, a senior art director at MSPC, explains what your organization can get out of redesigning and relaunching its publication.
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5 Questions with Anya Britzius, MSPC Senior Content Strategist

5 Questions with Anya Britzius, MSPC Senior Content Strategist

As a senior content strategist, Anya Britzius develops content that meets an organization’s needs and communicates its key values. This includes overseeing editorial planning, execution, packaging and identifying potential digital and print extensions.
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MSPC Expands Digital Strategy and Strategic Growth Teams

MSPC Expands Digital Strategy and Strategic Growth Teams

MSPC is pleased to announce the hiring of two new leaders: Kate Rogers as Vice President of Digital Strategy, and Bridget Kaminski as Director of Strategic Growth.
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What a Mathematical Formula Can Teach You About Good Writing

What a Mathematical Formula Can Teach You About Good Writing

For MSPC senior content director Molly Bennett, a complex readability test is a reminder of the simple lessons we all learn about communicating effectively.
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A Decade of Delta Sky Magazine

A Decade of Delta Sky Magazine

Editor-in-chief Sarah Elbert shares how Sky has taken off in the 10 years since MSPC began publishing Delta’s inflight magazine.
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5 Questions with Sydney Berry, MSPC Senior Content Strategist

5 Questions with Sydney Berry, MSPC Senior Content Strategist

Sydney Berry has spent the last six years of her career at MSPC, first as an intern, then associate editor and now as senior editor and senior content strategist. Combining her skills in journalism and content creation, Sydney works on a number of projects at MSPC.
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5 Best Types of Content Marketing for Great Storytelling

5 Best Types of Content Marketing for Great Storytelling

Ask yourself: Does your content tell a story? Here’s how to best tell engaging stories with photos, blogs and more.
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