What’s Next Now

5 Questions with Ellen Vaaler, MSPC Associate Art Director

10/30/2019

As MSPC's associate art director, Ellen Vaaler is responsible for concepting, visualizing, and designing various digital creative tactics for MSPC clients.
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Why Always-On Organic Social Media Strategy Still Matters

10/17/2019

MSPC associate content director Emily Den Boer talks about how relying on an always-on organic social media strategy is crucial for brands, especially if there is a major algorithm shift.
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5 Questions with Bridget Kaminski, MSPC Director of Strategic Growth

09/16/2019

As MSPC’s director of strategic growth, Bridget Kaminski brings a passion for publishing and years of digital experience at advertising agencies to develop thoughtful, engaging strategies for current and new clients of MSPC.
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Content Marketing vs. Advertising: What’s the Difference, Again?

09/11/2019

MSPC senior content director Kayla Knudson takes a look at understanding the differences and similarities between advertising and content marketing, plus reveals the secret to multi-agency collaboration she swears by.
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5 Questions with Claire Davidson, MSPC Senior Content Strategist

08/21/2019

Blending her passion for storytelling and digital marketing experience, Claire Davidson focuses on ways digital content can more meaningfully inspire a reader to think, feel and act. She’s an ardent believer in to-do lists, empathy and the oxford comma (even though it sadly does not appear in this interview).
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MSPC Named 2019 Agency of the Year Finalist by CMI

07/30/2019

Once is good, but twice is really nice, which is why we’re excited to share that MSPC is once again a finalist for the Content Marketing Institute’s (CMI) Agency of the Year.
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How a Magazine Redesign Can Benefit Your Association

07/16/2019

Your magazine is how your association connects with its members. That’s exactly why it needs to align with your organization’s brand, strategy and goals. Whether you want to establish your association as an industry leader, cultivate its membership or something else entirely, MSPC can help. Bret Ryan, a senior art director at MSPC, explains what your organization can get out of redesigning and relaunching its publication.
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5 Questions with Anya Britzius, MSPC Senior Content Strategist

07/11/2019

As a senior content strategist, Anya Britzius develops content that meets an organization’s needs and communicates its key values. This includes overseeing editorial planning, execution, packaging and identifying potential digital and print extensions.
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MSPC Expands Digital Strategy and Strategic Growth Teams

06/13/2019

MSPC is pleased to announce the hiring of two new leaders: Kate Rogers as Vice President of Digital Strategy, and Bridget Kaminski as Director of Strategic Growth.
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What a Mathematical Formula Can Teach You About Good Writing

05/30/2019

For MSPC senior content director Molly Bennett, a complex readability test is a reminder of the simple lessons we all learn about communicating effectively.
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