What’s Next Now

5 Questions with Adam Greenwald, MSPC Senior Digital Content Analyst

12/02/2019

As senior digital content analyst for MSPC, Adam Greenwald specializes in creating strategic report dashboards, keyword research, social media strategy measurement and digital marketing optimization.
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The Content Marketing Winds of Change (and Secret Sauce)

11/20/2019

MSPC’s Delta Air Lines Sky magazine editor-in-chief Sarah Elbert discusses the shift in the magazine industry and how important it is to make connections with consumers.
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MSP Wins 43 MMPA Excellence Awards in 2019

11/19/2019

MSP Communications won 43 total awards, including 13 gold and 2 individual awards at the 2019 MMPA Excellence Awards.
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MSPC Wins at 2019 FOLIO Awards

11/18/2019

At the 2019 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSPC received two gold awards: Single Article for Delta Sky magazine’s “National Parks” and Cover Design for Delta Sky.
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Finding Subject Matter Experts for Your Content Marketing

11/12/2019

MSPC vice president of B2B content Evelyn Hoover talks about the importance of subject matter experts and how companies can tap into that network to develop content that delivers value to customers.
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5 Questions with Ellen Vaaler, MSPC Associate Art Director

10/30/2019

As MSPC's associate art director, Ellen Vaaler is responsible for concepting, visualizing, and designing various digital creative tactics for MSPC clients.
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Why Always-On Organic Social Media Strategy Still Matters

10/17/2019

MSPC associate content director Emily Den Boer talks about how relying on an always-on organic social media strategy is crucial for brands, especially if there is a major algorithm shift.
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5 Questions with Bridget Kaminski, MSPC Director of Strategic Growth

09/16/2019

As MSPC’s director of strategic growth, Bridget Kaminski brings a passion for publishing and years of digital experience at advertising agencies to develop thoughtful, engaging strategies for current and new clients of MSPC.
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Content Marketing vs. Advertising: What’s the Difference, Again?

09/11/2019

MSPC senior content director Kayla Knudson takes a look at understanding the differences and similarities between advertising and content marketing, plus reveals the secret to multi-agency collaboration she swears by.
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5 Questions with Claire Davidson, MSPC Senior Content Strategist

08/21/2019

Blending her passion for storytelling and digital marketing experience, Claire Davidson focuses on ways digital content can more meaningfully inspire a reader to think, feel and act. She’s an ardent believer in to-do lists, empathy and the oxford comma (even though it sadly does not appear in this interview).
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