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11 Subject Matter Expert Content Creation Tips

11 Subject Matter Expert Content Creation Tips

Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges.
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5 Questions with Amanda Welshons, MSPC Associate Content Director

5 Questions with Amanda Welshons, MSPC Associate Content Director

Amanda Welshons is a MSPC associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives.
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5 Work Resolutions You’ll Actually Want to Keep

5 Work Resolutions You’ll Actually Want to Keep

The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and the new year is well underway. But it’s not too late to resolve to make the most out of your work life this year.
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MSPC Rewind: Our Most-Read Blog Posts of 2018

MSPC Rewind: Our Most-Read Blog Posts of 2018

From winning Content Marketing Institute’s Agency of the Year (100+ employees) to treating each client meeting like we’re interviewing a celebrity—2018 was a banner year for our MSPC team. Here are the 12 posts that got the most love last year.
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Content Metrics Dashboard: Measuring ROI with the King of Rock 'n' Roll

Content Metrics Dashboard: Measuring ROI with the King of Rock 'n' Roll

Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’ favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content marketing KPIs and ROI? MSPC senior digital content analyst Adam Greenwald explores below.
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5 Questions with Emily Peterson, MSPC Copy Editor

5 Questions with Emily Peterson, MSPC Copy Editor

After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people.
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How to Treat Each Meeting Like You’re Interviewing Ryan Gosling

How to Treat Each Meeting Like You’re Interviewing Ryan Gosling

At MSPC, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills.
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Content Marketing Trends 2019

Content Marketing Trends 2019

MSPC’s creative and strategic braintrust shares what they’re seeing and excited to bring to clients in 2019.
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MSP Wins 51 MMPA Excellence Awards

MSP Wins 51 MMPA Excellence Awards

At the 2018 MMPA Excellence Awards last week, MSP Communications won 51 total awards, including 20 gold. 
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7 Video Marketing Mistakes Brands Can Easily Avoid

7 Video Marketing Mistakes Brands Can Easily Avoid

Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies.
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