What’s Next Now

How a Magazine Redesign Can Benefit Your Association

07/16/2019

Your magazine is how your association connects with its members. That’s exactly why it needs to align with your organization’s brand, strategy and goals. Whether you want to establish your association as an industry leader, cultivate its membership or something else entirely, MSPC can help. Bret Ryan, associate creative director at MSPC, explains what your organization can get out of redesigning and relaunching its publication.
Read More

5 Questions with Anya Britzius, MSPC Senior Content Strategist

07/11/2019

As a senior content strategist, Anya Britzius develops content that meets an organization’s needs and communicates its key values. This includes overseeing editorial planning, execution, packaging and identifying potential digital and print extensions.
Read More

MSPC Expands Digital Strategy and Strategic Growth Teams

06/13/2019

MSPC is pleased to announce the hiring of two new leaders: Kate Rogers as Vice President of Digital Strategy, and Bridget Kaminski as Director of Strategic Growth.
Read More

What a Mathematical Formula Can Teach You About Good Writing

05/30/2019

For MSPC senior content director Molly Bennett, a complex readability test is a reminder of the simple lessons we all learn about communicating effectively.
Read More

A Decade of Delta Sky Magazine

05/02/2019

Editor-in-chief Sarah Elbert shares how Sky has taken off in the 10 years since MSPC began publishing Delta’s inflight magazine.
Read More

5 Questions with Sydney Berry, MSPC Senior Content Strategist

04/03/2019

Sydney Berry has spent the last six years of her career at MSPC, first as an intern, then associate editor and now as senior editor and senior content strategist. Combining her skills in journalism and content creation, Sydney works on a number of projects at MSPC.
Read More

5 Best Types of Content Marketing for Great Storytelling

03/29/2019

Ask yourself: Does your content tell a story? Here’s how to best tell engaging stories with photos, blogs and more.
Read More

The State of Live Streaming Social Video

03/19/2019

Which audiences are really interacting with live video on social? What other streaming platforms are gaining steam? Who should invest in live video?

Get answers to these questions and more as MSPC senior digital content analyst Adam Greenwald explores the state of live social streaming video below.

5 Questions with Mike Kooiman, MSPC Interactive Design Director

02/25/2019

Mike Kooiman brings more than 15 years of experience in graphic design to MSPC. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.
Read More

11 Subject Matter Expert Content Creation Tips

02/12/2019

Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges.
Read More