What’s Next Now

5 Questions with Emily Peterson, MSPC Copy Editor

12/10/2018

After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people.
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How to Treat Each Meeting Like You’re Interviewing Ryan Gosling

11/28/2018

At MSPC, we appreciate the value of face-to-face meetings, whether we’re brainstorming content with our internal teams or presenting strategy ideas to clients. But let’s be real: With Slack, Messenger, email, texting and everything in between, no one needs to make as much eye contact anymore. Which doesn’t do much to enhance our communication skills.
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Content Marketing Trends 2019

11/19/2018

MSPC’s creative and strategic braintrust shares what they’re seeing and excited to bring to clients in 2019.
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MSP Wins 51 MMPA Excellence Awards

11/06/2018

At the 2018 MMPA Excellence Awards last week, MSP Communications won 51 total awards, including 20 gold. 
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7 Video Marketing Mistakes Brands Can Easily Avoid

11/01/2018

Video content isn’t easy (or cheap) to create—in fact, most marketers consider video to be the most difficult type of content to produce. Despite its challenges, video marketing is a powerful tool for every business–from explainer videos that help prospective customers understand how a new software works to snackable recipe videos that drive social media engagement for a food companies.
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MSPC Wins at 2018 FOLIO Awards

10/11/2018

At the 2018 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSPC received two gold awards: Overall Design Excellence for Delta Sky magazine and Best Series of Articles for IBM Systems Magazine. 
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The Principles of Elevated Client Service

10/03/2018

At MSPC, we continuously work on improving client service and experience. It comes up in statuses, in huddles, hallways, on calls—everywhere. It permeates our culture and is woven into the fabric of our agency.

Everyone in the industry knows well that setting and maintaining clear objectives and outcomes with clients is highly detailed and nuanced work. Even more nuanced? Not losing sight of best practices or our highest quality work in the process.
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5 Actionable Insights from Digital Summit Minneapolis 2018

09/19/2018

Minneapolis’ 2018 Digital Summit covered content marketing case studies, channel-specific best practices, and big picture perspectives. Here are our top five insights for elevating your content marketing program.
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Content Marketing Agency of the Year

09/06/2018

We are thrilled to announce that MSPC was named the 2018 Content Marketing Agency of the Year (100+ employees) by the Content Marketing Institute (CMI). Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world.
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5 Questions with Molly Bennett, MSPC Senior Content Director

08/28/2018

After spending 15 years living and working in London as a writer and editor, Molly Bennett has found herself back in Minnesota as a part of the MSPC team.
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