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5 Questions with Sydney Berry, MSPC Senior Content Strategist

5 Questions with Sydney Berry, MSPC Senior Content Strategist

Sydney Berry has spent the last six years of her career at MSPC, first as an intern, then associate editor and now as senior editor and senior content strategist. Combining her skills in journalism and content creation, Sydney works on a number of projects at MSPC.
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5 Best Types of Content Marketing for Great Storytelling

5 Best Types of Content Marketing for Great Storytelling

Ask yourself: Does your content tell a story? Here’s how to best tell engaging stories with photos, blogs and more.
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The State of Live Streaming Social Video

The State of Live Streaming Social Video

Which audiences are really interacting with live video on social? What other streaming platforms are gaining steam? Who should invest in live video?

Get answers to these questions and more as MSPC senior digital content analyst Adam Greenwald explores the state of live social streaming video below.

 


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5 Questions with Mike Kooiman, MSPC Lead Interactive Designer

5 Questions with Mike Kooiman, MSPC Lead Interactive Designer

Mike Kooiman brings more than 15 years of experience in graphic design to MSPC. His expertise bridges the gap between traditional design and interactive content, helping to produce high-quality, innovative solutions for a variety of Fortune 500 companies and other clients.
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11 Subject Matter Expert Content Creation Tips

11 Subject Matter Expert Content Creation Tips

MSPC vice president of B2B content director Evelyn Hoover provides 11 professional writing tips to help your subject matter experts create valuable content for your marketing program.
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5 Questions with Amanda Welshons, MSPC Associate Content Director

5 Questions with Amanda Welshons, MSPC Associate Content Director

Amanda Welshons is a MSPC associate content director with 10+ years of experience. In her role, Amanda strategizes and develops editorially driven content strategies and storytelling approaches to hit client marketing goals and objectives.
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5 Work Resolutions You’ll Actually Want to Keep

5 Work Resolutions You’ll Actually Want to Keep

The Thanksgiving leftovers are long gone, Christmas presents have been opened and exchanged (thanks for thinking I’m a size XS, Mom!), and the new year is well underway. But it’s not too late to resolve to make the most out of your work life this year.
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MSPC Rewind: Our Most-Read Blog Posts of 2018

MSPC Rewind: Our Most-Read Blog Posts of 2018

From winning Content Marketing Institute’s Agency of the Year (100+ employees) to treating each client meeting like we’re interviewing a celebrity—2018 was a banner year for our MSPC team. Here are the 12 posts that got the most love last year.
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Content Metrics Dashboard: Measuring Marketing ROI with the King of Rock 'n' Roll

Content Metrics Dashboard: Measuring Marketing ROI with the King of Rock 'n' Roll

Content marketing and measurement go together like peanut butter and bananas—better known as Elvis’ favorite sandwich. Like the King of Rock 'n' Roll, you want your content marketing to ignite and grow your audience, build trusted relationships and drive profitable action. So how do you measure content marketing KPIs and ROI? MSPC senior digital content analyst Adam Greenwald explores below.
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5 Questions with Emily Peterson, MSPC Copy Editor

5 Questions with Emily Peterson, MSPC Copy Editor

After studying mass communications and sociology in college, Emily Peterson discovered her love for editing while working in newspapers. In her current role as copy editor and social media manager for IBM Systems Magazines, Emily is able to merge her passions for both words and people.
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