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Busting Video Marketing Myths

Busting Video Marketing Myths

How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”

We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.


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How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

Kayla Knudson is a well-seasoned content director at MSPC. Here, she shares the down-and-dirty details on how to transform your content marketing from meh to unmissable.
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5 Questions for Bret Ryan, MSPC Senior Art Director

5 Questions for Bret Ryan, MSPC Senior Art Director

Creative, dynamic and dreamy are just a few of the words Bret’s colleagues use to describe him. As MSPC senior art director, Bret combines his skills in design, art direction and team dynamics to create high-quality work.
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 Producing Better Marketing Videos for a Multi-Platform World

Producing Better Marketing Videos for a Multi-Platform World

When was the last time you went an entire day without watching something? Be it on your phone, your desktop or your television? Heck, even refrigerators have digital displays now.
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AR/VR Content Marketing Examples

AR/VR Content Marketing Examples

In a few years AR and VR technology will be an essential aspect of everyday life.
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5 Questions for Erin Madsen, MSPC Vice President of Content

5 Questions for Erin Madsen, MSPC Vice President of Content

Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSPC, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
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Nine Leading-Edge Content Marketing Trends for 2018

Nine Leading-Edge Content Marketing Trends for 2018

Where is content marketing going in 2018? Find out the newest trends in content formats, personalization and presentation to add into your marketing plans for the new year.
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The Difference Between Millennials and Generation Z

The Difference Between Millennials and Generation Z

David Stillman knows a lot about Millennials and the generation that follows, Gen Z. The speaker and author—a Gen Xer—has written books about both groups, most recently co-authoring Gen Z @ Work with his Gen Z son, Jonah.
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MSPC Names New Vice President of Content

MSPC Names New Vice President of Content

MINNEAPOLIS—Dec. 12, 2017—MSPC recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations.
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How Marketers Can Reach Gen Z

How Marketers Can Reach Gen Z

Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly.
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