What’s Next Now

MSPC Names New Vice President of Content

12/14/2017

MINNEAPOLIS—Dec. 12, 2017—MSPC recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations.
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How Marketers Can Reach Gen Z

12/08/2017

Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly.
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The 4 Can’t-Miss Social Media Updates to Kick Off 2018

12/06/2017

Big changes in social media start with small app updates. New content discovery is the focus of the latest round of updates rolling out to Facebook, Snapchat and Pinterest, with Twitter struggling to maintain its relevance. These new social media updates could impact your business and content performance in 2018.
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Gary Johnson Wins the Hedley Donovan Award

11/20/2017

MSP Communications, an award-winning publisher and leading content marketing agency based in Minneapolis, is pleased to announce that its president, Gary Johnson, is the recipient of the 2017 Hedley Donovan Award from the Minnesota Magazine & Publishing Association. 
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MSP Wins 60 MMPA Excellence Awards

11/20/2017

At the 2017 MMPA Excellence Awards last week, MSP Communications won 60 total awards, including 23 gold. In addition: MSPC President Gary Johnson received the Hedley Donovan lifetime achievement award in recognition for his history of long-standing, notable contributions to the publishing industry.  
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Who is Gen Z and How Do You Best Engage Them?

11/10/2017

Generation Z—those born between 1995 and 2012—is seeing its oldest members come into the marketplace. With that comes more buying power—already at $44 billion—but to be successful, marketers must understand the mindset of a new generation. Knowing who Gen Z is and how they communicate will help target marketing to them.
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MSP Communications Wins 5 Content Marketing Awards at FOLIO

10/11/2017

At the 2017 Folio Eddie & Ozzie Awards ceremony at the Hilton Midtown in New York City, MSP Communications received five gold awards, including best video series, best cover design, best full issue, best editorial article and best illustration. Furthermore, MSP was a finalist in an additional 13 categories in editorial, design and social media excellence.
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Tapping Influencers, the Cool Kids of B2B Content Marketing

09/20/2017

Influencers are like the elusive cool kids from high school. Brands seek them out to share content in social channels in much the same way that teenagers clamor to become friends with the popular kids.
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Folio Nominations for MSPC

09/19/2017

MSP Communications and its custom division, MSPC, has been nominated for 18 Eddie and Ozzie awards. 
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IBM’s Susan Emerick on What It Means to Be a Social Business

08/24/2017

Susan Emerick leads Global Portfolio Marketing for one of IBM’s divisions. She has been credited with building the tech giant’s global web presence and brand. Emerick is a leading authority on influencer marketing, analytics, and social listening and engagement.
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