What’s Next Now

The Principles of Elevated Client Service

10/03/2018

At MSPC, we continuously work on improving client service and experience. It comes up in statuses, in huddles, hallways, on calls—everywhere. It permeates our culture and is woven into the fabric of our agency.

Everyone in the industry knows well that setting and maintaining clear objectives and outcomes with clients is highly detailed and nuanced work. Even more nuanced? Not losing sight of best practices or our highest quality work in the process.
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5 Actionable Insights from Digital Summit Minneapolis 2018

09/19/2018

Minneapolis’ 2018 Digital Summit covered content marketing case studies, channel-specific best practices, and big picture perspectives. Here are our top five insights for elevating your content marketing program.
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Content Marketing Agency of the Year

09/06/2018

We are thrilled to announce that MSPC was named the 2018 Content Marketing Agency of the Year (100+ employees) by the Content Marketing Institute (CMI). Each year, the best content marketing projects, agencies and marketers in the industry are recognized during CMI’s Content Marketing Awards, the largest content marketing awards program in the world.
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5 Questions with Molly Bennett, MSPC Senior Content Director

08/28/2018

After spending 15 years living and working in London as a writer and editor, Molly Bennett has found herself back in Minnesota as a part of the MSPC team.
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Small Screen. Big Bang. The value of mobile video.

08/10/2018

At MSPC’s event, Small Screen Big Bang, vice president of content Erin Madsen sat down with founder and CEO of Mighteor, Elizabeth Giorgi. What followed was an informed discussion on the value of mobile video and how video trends are incredibly important to video marketing.
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MSPC Named Finalist for Agency of the Year by Content Marketing Institute

08/10/2018

UPDATE: We won! Read more about MSPC being named 2018 Content Marketing Agency of the Year (100+ employees).
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5 Questions with Michael Norseng, MSPC Creative Director

07/19/2018

Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards.
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Tapping Subject Matter Experts to Feed the Content Marketing Beast

06/21/2018

MSPC vice president of B2B content Evelyn Hoover explores how to incorporate subject matter experts in your content marketing to provide maximum value as well as impact for your current and potential customers and prospects.
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Delta Takes Style to New Heights

05/29/2018

Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End.
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Busting Video Marketing Myths

04/17/2018

How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”

We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.