What’s Next Now

How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

04/02/2018

Kayla Knudson is a well-seasoned content director at MSPC. Here, she shares the down-and-dirty details on how to transform your content marketing from meh to unmissable.
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5 Questions for Bret Ryan, MSPC Associate Creative Director

03/12/2018

Creative, dynamic and dreamy are just a few of the words Bret’s colleagues use to describe him. As MSPC associate creative director, Bret combines his skills in design, art direction and team dynamics to create high-quality work.
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Producing Better Marketing Videos for a Multi-Platform World

03/05/2018

When was the last time you went an entire day without watching something? Be it on your phone, your desktop or your television? Heck, even refrigerators have digital displays now.
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AR/VR Content Marketing Examples

02/20/2018

In a few years AR and VR technology will be an essential aspect of everyday life.
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5 Questions for Erin Madsen, MSPC Vice President of Content

01/16/2018

Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSPC, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
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Nine Leading-Edge Content Marketing Trends for 2018

01/11/2018

Where is content marketing going in 2018? Find out the newest trends in content formats, personalization and presentation to add into your marketing plans for the new year.
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The Difference Between Millennials and Generation Z

12/15/2017

David Stillman knows a lot about Millennials and the generation that follows, Gen Z. The speaker and author—a Gen Xer—has written books about both groups, most recently co-authoring Gen Z @ Work with his Gen Z son, Jonah.
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MSPC Names New Vice President of Content

12/14/2017

MINNEAPOLIS—Dec. 12, 2017—MSPC recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines, UnitedHealthcare, IBM and McKesson, among other consumer and B2B-focused companies and associations.
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How Marketers Can Reach Gen Z

12/08/2017

Listen up marketers: The oldest members of Generation Z—defined as those born between 1995 and 2012—are graduating from college and entering the marketplace. As the first generation to have known a fully digital life, the Gen Z experience and perspective is unique, and you’ll need to generate your brand strategies accordingly.
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The 4 Can’t-Miss Social Media Updates to Kick Off 2018

12/06/2017

Big changes in social media start with small app updates. New content discovery is the focus of the latest round of updates rolling out to Facebook, Snapchat and Pinterest, with Twitter struggling to maintain its relevance. These new social media updates could impact your business and content performance in 2018.
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