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5 Questions with Michael Norseng, MSPC Creative Director

5 Questions with Michael Norseng, MSPC Creative Director

Michael Norseng spent the early stages of his career in New York City, working for notable magazines, such as GQ and Esquire. In these roles he had the opportunity to work with some of the world’s finest directors, creatives and famous subjects, landing him recognition and many industry awards.
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Tapping Subject Matter Experts to Feed the Content Marketing Beast

Tapping Subject Matter Experts to Feed the Content Marketing Beast

MSPC vice president of B2B content director Evelyn Hoover explores how to incorporate subject matter experts in your content marketing to provide maximum value as well as impact for your current and potential customers and prospects.
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Delta Takes Style to New Heights

Delta Takes Style to New Heights

Today marks the first public appearance of Delta Air Lines’ brand-new uniform collection, designed and crafted by world-renowned fashion designer Zac Posen and global retailer Lands’ End.
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Busting Video Marketing Myths

Busting Video Marketing Myths

How often have you heard this when talking to your colleagues about video:
“It needs to be shorter!”

We are here to tell you something really important: Running time is not an indicator of success. Shorter videos aren’t better. And longer videos aren’t bad videos.


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How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

How to Be a Great Digital Content Marketer: 9 Pieces of Unsolicited Advice

Kayla Knudson is a well-seasoned content director at MSPC. Here, she shares the down-and-dirty details on how to transform your content marketing from meh to unmissable.
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5 Questions for Bret Ryan, MSPC Associate Creative Director

5 Questions for Bret Ryan, MSPC Associate Creative Director

Creative, dynamic and dreamy are just a few of the words Bret’s colleagues use to describe him. As MSPC associate creative director, Bret combines his skills in design, art direction and team dynamics to create high-quality work.
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 Producing Better Marketing Videos for a Multi-Platform World

Producing Better Marketing Videos for a Multi-Platform World

When was the last time you went an entire day without watching something? Be it on your phone, your desktop or your television? Heck, even refrigerators have digital displays now.
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AR/VR Content Marketing Examples

AR/VR Content Marketing Examples

In a few years AR and VR technology will be an essential aspect of everyday life.
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5 Questions for Erin Madsen, MSPC Vice President of Content

5 Questions for Erin Madsen, MSPC Vice President of Content

Getting her start in daily newspapers and lifestyle magazines, Erin Madsen moved client-side to work at Target to help launch its content site, A Bullseye View. Now vice president of content at MSPC, she works with clients such as General Mills, Delta, 3M, UnitedHealthcare, and IBM.
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