3M Talent Acquisition Videos
Launching an employer brand within a large corporation is no easy feat, which is why 3M challenged MSPC to develop branding and marketing to inspire, attract and recruit top talent globally.
Solution
MSPC’s employment branding for 3M introduced a niche technical center to potential candidates through foundational brand messaging and a series of videos featuring real 3Mers. We leaned into the power of lived experiences at multiple job levels, sharing unscripted, authentic viewpoints to emphasize the sense of purpose 3Mers feel at work. For filming, we visited employees in their remote and on-site workspaces, including a new international office. We also captured footage of employees’ personal hobbies to show the breadth of 3Mers’ personalities and highlight flexibility through the company’s Work Your Way policy. Our videos incorporated nine employee perspectives on a variety of topics including technical leadership, impact, purpose, benefits and collaboration.
Content Features
- Stakeholder interviews
- Brand Anthem statement and general messaging
- Brand Anthem video and supporting recruitment videos
- Style guide for photography, brand colors, voice and tone
- Landing page copy
- Original photography and stock image selects
- Logo lockup development
“I am super impressed! It flows and covers so many of the very important topics that we need.”
3M client on Brand Anthem video