Case Study

3M Work Your Way

When 3M rolled out a new flexible working philosophy, Work Your Way, the Employee Communications team called upon MSPC to create multichannel assets to inform, educate and engage current and future employees.

Collage showing workers at home and offices
Woman being interviewed on a video


For many, the pandemic forever changed how we work and launched myriad conversations about the future of work. As 3Mers and MSPCers experienced remote and hybrid work for the first time, we dug into our natural curiosities to explore the psychology behind where, when and how 3Mers like to work. Our written and video content featured employee success stories and perspectives. Designed how-to guides and infographics offered tips and advice, with topics ranging from virtual tools and ways to reduce meetings, to finding your optimal workspace when on-site.


Collage of workers wearing hard hats

Content Features

  • Strategic content calendar
  • Employee POV articles
  • How-to guides
  • Infographics
  • Videos
  • Microsoft Teams profile picture frames and location icons

“We have a dedicated core team of true talent. [MSPC] is the best, and have been valued partners and, in many cases, an extension of our team, since 2019.”

3M Senior Communications Manager