The 3Mer Magazine
Print as a disruptor? Yes! For U.S. based 3M employees, this publication delivered feel-good stories and corporate updates through an employee lens. It served as a key channel to increase visibility to content and company happenings 3Mers may have missed.
Solution
In 2020, MSPC launched The 3Mer, a triannual publication tailored to U.S. manufacturing and supply chain employees, a core audience with limited access to email and digital channels at work. Our strategy: Focus on humanity at work. Tell real employee stories in a fresh design package with original photography. And meet the audience where they are, sending magazines directly to home mailboxes.
Content Features
- Company happenings and highlights
- Employee appreciation
- Employee well-being and psychological safety
- Innovation and leadership
- Collaboration and teamwork
- Philanthropy
- Sustainability
- 3M history, milestones and growth
“These are exactly the types of stories we need to be telling.”
3M Senior Vice President
Results
The magazine’s authentic, high-quality content resonated, proven by a page-count increase and audience expansion in 2022. Our seventh and eighth editions were sent to all U.S. employees. MSPC editorial photography also became a cornerstone for the company’s image library. Our images were repurposed broadly to show real 3Mers in action. Alongside our amazing clients, we navigated pandemic safety protocols to include original photo shoots in nearly every edition.