Case Study

The 3Mer Magazine

Print as a disruptor? Yes! For U.S. based 3M employees, this publication delivers feel-good stories and corporate updates through an employee lens. It serves as a key channel to increase visibility to content and company happenings 3Mers may miss.

Stack of 3M magazines on table
Woman standing in corn field

Solution

In 2020, MSPC launched The 3Mer, a triannual publication tailored to U.S. manufacturing and supply chain employees, a core audience with limited access to email and digital channels at work. Our strategy: Focus on humanity at work. Tell real employee stories in a fresh design package with original photography. And meet the audience where they are, sending magazines directly to home mailboxes.

Magazine spread with two people standing at factory on left hand page

Content Features

  • Company happenings and highlights
  • Employee appreciation
  • Employee well-being and psychological safety
  • Innovation and leadership
  • Collaboration and teamwork
  • Philanthropy
  • Sustainability
  • 3M history, milestones and growth


“These are exactly the types of stories we need to be telling”

3M Senior Vice President

Man taking page at top of construction site

Results

The magazine’s authentic, high-quality content is resonating, proven by a page-count increase and audience expansion in 2022. Starting with our seventh edition, The 3Mer is now sent to all U.S. employees. MSPC editorial photography has also become a cornerstone for the company’s image library. Our images are repurposed broadly to show real 3Mers in action. Alongside our amazing clients, we navigated pandemic safety protocols to include original photo shoots in nearly every edition.