Case Study


In 2020, it became immediately clear that digital was going to play an even greater role in shopper’s lives than it already was—especially in grocery. Cub needed a digital agency of record that could help them build the experiences, and content, vital to serving their communities, partners, and vendors.

Magazine pages
Computer screen of landing page for summer coupon deals


From the start, our approach has been to meet consumers wherever they are online with seamless experiences that translate to sales. We create digital content by tapping into programs that set Cub apart, partnering with vendors on consumer-first ideas that position their product as a solution, and shining light on the community organizations and charitable causes that Cub supports. Through this work we drive online orders for pickup and delivery, and build value in the My Cub Rewards shopper loyalty program.

Magazine cover with burger and other food items

Content Features

  • Online ordering, pickup & delivery
  • Weekly deals, promotions, and coupons
  • Holiday and special occasion recipes, tips, and ideas
  • Custom CPG promotions for MN shoppers
  • Cub Liquor, Cub Wine & Spirits
  • Cub Pharmacy
  • Community involvement and partnerships
  • Member growth of My Cub Rewards
  • SEM, SEO and paid media

9 minutes

Average time shopper spends on planning and ordering groceries each week

1 million+

Minnesota shoppers


Seasonal print magazines that fuel digital

” MSPC’s amazing work has enabled me to increase CPG revenue by being able to offer both our customers and our partners valuable content that works hard in print and translates online. ”

Cub Marketing Manager

Chicken fingers on social media page


Digital engagement is at a record high with shoppers using our experiences to plan and buy from their phones every day.