Miracle-Ear Content
Hearing aids can be a sensitive—even scary—topic for those facing hearing loss. Miracle-Ear sought out MSPC to create content that would emphasize human connection, ease fears, empower and encourage their customers to take the life-changing step toward better hearing.
Solution
Content that connects to people’s lives is crucial when talking about hearing aids. Millions of Americans have unaddressed hearing loss because it’s a tough reality to face, much less talk about. By creating relatable, user-first content that encourages and educates, we not only echo Miracle-Ear’s industry-leading approach to engaged customer care, we help people feel more confident to take action to better their lives.
Content Areas
- Lifestyle content
- Hearing aid tips and education
- Whole-life hearing health expertise
- Customer testimonials
- Facebook and Pinterest posts
- Video
- Paid media
Results
User-first content supports SEO efforts in driving people to the Miracle-Ear site and supports conversions that bring them into the stores. Data shows consistent year-over-year performance growth in search impressions (65MM) and organic visits (700M), plus an 85% increase in call appointments made via the website.