Case Study


Group purchasing organization Provista had been working to highlight its food related services and contracts to its members in the hospitality industry. So when our client contact approached us with an idea to take a B2C approach to a B2B video series, we quickly sprang into action.


Provista hired Chef Henry Hill to serve as on-screen talent and the MSPC team did the rest. MSPC handled: pre-production (including identifying a location for the shoot), scripting and storyboarding; production, including the in-person, two-day shoot in Minneapolis; and post-production services, including a social cut to accompany each of the five videos in the series.

Content Features

  • In-person video shoot
  • Preproduction services
  • Post-production services
  • Scripting
  • Storyboarding
  • Key frames




Days of in-person shooting

Over 290,000+

YouTube views on first video


The client was so happy with the finished videos that the company is looking at producing two additional videos following the same format in 2023.