Viking by Sons of Norway
For more than 30 years, MSPC has produced a monthly Nordic culture magazine, Viking, for the members of Sons of Norway to keep readers connected to their heritage. The organization wanted to appeal more to the children and grandchildren of its core membership.
MSPC led a magazine redesign to showcase Sons of Norway as a vibrant, cohesive organization and attract new, younger members. The refreshed design takes inspiration from modern Norwegian graphic design and architecture while incorporating aspects of history and nature. A striking new cover design, enhanced member content and more in-depth financial content brought Viking into a new era.
- Art & culture
- Modern Norway
35+ local, 3 national
Years of partnership with MSPC
Viking remains Sons of Norway’s No. 1 member benefit.