Work

Renew by UnitedHealthcare

Filled with reliable lifestyle, health and wellness articles that are brought to life with bright, compelling designs, Renew magazine helps readers take charge of their healthcare and is one of the most engaging ways UnitedHealthcare serves its members.

Collage of magazine covers
Food magazine spread with recipes

Solution

After trying three publishers in five years, UHC came to MSPC with a challenge: Take Renew and transform it from a marketing communications piece into a compelling lifestyle publication that engages readers with editorial content and an elevated design, including newsstand-style covers with notable celebrities.

Dick Van Dyke sitting in a wood chair with his feet on a wood dining table wearing slippers

Content Features

  • Celebrity features
  • Wellness tips and advice
  • Healthy recipes
  • Home and lifestyle content
  • Online bonus content
  • Healthcare resources


“Creative. Impactful. Great people.”

Shane Strudwick, Associate Director of Growth Marketing, Brand and Creative, Unitedhealth Group

1.8 million

Readers

11

Industry Awards, including Content Marketing Award’s 2022 Best Healthcare Publication

30

Issues to date

“Proud of our partnership with MSPC in creating content that helps so many people live healthier, happier lives.”

Shane Strudwick, Associate Director of Growth Marketing, Brand and Creative, Unitedhealth Group

Two photoshoots in a backyard with pink flowers and a boxing gym

Results

UnitedHealthcare uses Renew magazine to achieve three goals:

  1. To be viewed by its members as a reliable resource for health and wellness information
  2. Further develop a positive, personalized relationship with members
  3. To let them know that UHC is checking in with them and cares about their health and well-being

Reader survey results and client feedback regularly show that people have developed a positive relationship with Renew magazine and they love the look and feel of the content and look forward to receiving issues in the mail.