Renew by UnitedHealthcare
Filled with reliable lifestyle, health and wellness articles that are brought to life with bright, compelling designs, Renew magazine helps readers take charge of their healthcare and is one of the most engaging ways UnitedHealthcare serves its members.
Solution
After trying three publishers in five years, UHC came to MSPC with a challenge: Take Renew and transform it from a marketing communications piece into a compelling lifestyle publication that engages readers with editorial content and an elevated design, including newsstand-style covers with notable celebrities.
Content Features
- Celebrity features
- Wellness tips and advice
- Healthy recipes
- Home and lifestyle content
- Online bonus content
- Healthcare resources
“Creative. Impactful. Great people.”
Shane Strudwick, Associate Director of Growth Marketing, Brand and Creative, Unitedhealth Group
1.8 million
Readers
11
Industry Awards, including Content Marketing Award’s 2022 Best Healthcare Publication
30
Issues to date
“Proud of our partnership with MSPC in creating content that helps so many people live healthier, happier lives.”
Shane Strudwick, Associate Director of Growth Marketing, Brand and Creative, Unitedhealth Group
Results
UnitedHealthcare uses Renew magazine to achieve three goals:
- To be viewed by its members as a reliable resource for health and wellness information
- Further develop a positive, personalized relationship with members
- To let them know that UHC is checking in with them and cares about their health and well-being
Reader survey results and client feedback regularly show that people have developed a positive relationship with Renew magazine and they love the look and feel of the content and look forward to receiving issues in the mail.