Work

U.S. Bank Brand Publishing

For years MSPC has created and produced content for U.S. Bank, from long-form articles and infographics to persona-driven videos and interactive digital content. Our mindset when considering these audiences—whether it be their personal or small business banking clients—is that finance doesn’t have to be dry. In fact, it’s that personal element of finance that we know consumers connect with most.

Collage of social media images
Woman looking a tablet screen

Solution

Our content strategy and creation reframed financial information to connect with emotional and human elements. The psychology of personal finance is  a cornerstone of our content planning, and with data analysis and informed SEO insights, what results is engaging content that readers feel a connection to.

Two social media posts promoting two person stories

Content Features

  • Personal finance
  • Business banking
  • Wealth management
  • Military and veteran 
  • Student services
  • Tax resources
  • Minority segment topics
  • Family planning
  • Fraud prevention and security

200+

Articles written

18

Videos produced

300+

Enhanced webpages



Three images of behind the scenes at a video shoot

Results

Our relationship with U.S. Bank has led to many projects, from a website audit consisting of over 300 URLs to the creation of an expansive tax resource hub in partnership with TurboTax®, as well as being brought on to manage their social media content.