U.S. Bank Brand Publishing
For years MSPC has created and produced content for U.S. Bank, from long-form articles and infographics to persona-driven videos and interactive digital content. Our mindset when considering these audiences—whether it be their personal or small business banking clients—is that finance doesn’t have to be dry. In fact, it’s that personal element of finance that we know consumers connect with most.
Solution
Our content strategy and creation reframed financial information to connect with emotional and human elements. The psychology of personal finance is a cornerstone of our content planning, and with data analysis and informed SEO insights, what results is engaging content that readers feel a connection to.
Content Features
- Personal finance
- Business banking
- Wealth management
- Military and veteran
- Student services
- Tax resources
- Minority segment topics
- Family planning
- Fraud prevention and security
200+
Articles written
18
Videos produced
300+
Enhanced webpages
Results
Our relationship with U.S. Bank has led to many projects, from a website audit consisting of over 300 URLs to the creation of an expansive tax resource hub in partnership with TurboTax®, as well as being brought on to manage their social media content.