Work

U.S. Bank Social

When we were approached by U.S. Bank to develop strategy and create content for their social streams, we flipped their feeds from primarily financial to feel-good moments and relatable lifestyle content.

Collage of marketing materials
Collage of five marketing pieces

Solution

MSPC introduced lifestyle content to the U.S. Bank social feeds, speaking frankly about consumers’ emotions regarding their money. We developed a brand voice that was straightforward, friendly and supportive. We  also developed a strong visual brand within U.S. Bank’s social channels that both adheres to enterprise brand guidelines and speaks to the bright, engaging visuals that see top performance on most platforms. With this reimagining combined with a complete transformation of their Pinterest strategy, we saw an immediate boom in their views and engagement

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Content Features

  • Personal finance
  • Business banking
  • Wealth management
  • Consumer success stories
  • Lifestyle content

600K monthly

Pinterest viewers

63.8%

YOY increase in Instagram engagement

300+

Social posts created annually



Cell phone screen of promotional gift cards

Results

Social media is a changing landscape, and the content we were producing had to keep up with those changes. When Instagram and Pinterest shifted their algorithms to prioritize video, we quickly adjusted our content calendars to include video formats for Reels and Idea Pins. We were able to do this quickly and cost-effectively by repurposing existing video and creating original content with in-house resources.