Vizient
When Vizient, a member-driven healthcare improvement company, sought to reimagine and reinvigorate its case study program, the organization turned to MSPC for assistance.
Solution
Leaning into the tenets of Vizient brand standards, MSPC designed a modular-focused case study template with multiple entry points and calls to action. As part of each member success story, MSPC interviews relevant subject matter experts from both Vizient and its member organization to help craft a capstone of the partnership. The result: A compelling narrative that focuses on the member and brings their wins with Vizient to life, accompanied by data-rich infographics and powerful testimonial quotes.
Content Features
- Narrative case studies
- Sales enablement tools
- Infographics
- Interviews with subject matter experts
17,000%
Increase in landing page visits
25+
Case studies created
3+
Storytelling formats used
Results
Since switching to a journalist storytelling format, traffic to the Vizient case study content hub has increased 17,000%, and Vizient sales teams have been equipped with persuasive member success stories.