Meet Our Team

Creatives • Curators • Counselors • Composers • Creators • Contenders • Competitors • Contemplators • Collaborators

Our team is made up of 175 unique individuals that have one thing in common: unyielding curiosity. We come from different backgrounds (think journalists, veteran agency folks, even former farm hands and yoga instructors) but we’re all obsessed with exploring a wide variety of subjects and turning them into sharp, compelling content.

Nat Opperman

President, MSP Communications

Previously serving as chief operating officer of MSP Communications since 2004, Nat brings a strong business background to his role as president: setting a vision, charting the course and providing the tools necessary for the company to achieve consistent growth.

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Deborah Hopp

President, MSPC

Over a lifelong career in media, Deb has overseen successful teams as an editor, publisher and strategic leader, giving her broad expertise on both the creative and financial sides of the business and a working knowledge of all forms of print and digital media. Whether in the B2B, B2C or custom space, strategy, partnership and talent development are day-to-day drivers. Prior to taking over the agency, Deb was publisher of the two leading Twin Cities magazines, Mpls.St.Paul Magazine and Twin Cities Business. She has led custom publishing, content marketing and digital service work for more than 60 local and national companies and organizations from the Fortune 500 to international associations and Super Bowl 52 and has served as director on more than 20 non- and for-profit organizations.

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Erin Madsen

Vice President of Content

Erin is the vice president of content at MSPC where she guides the work of 52 content creators in both editorial and design who work with 27 clients around the United States.

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Kevin Dunn

Vice President of Client Strategy

Kevin has 35 years of publishing, advertising sales, marketing and digital experience. His 27-year tenure with MSP spans roles as publisher, director of sales and marketing on Mpls.St.Paul Magazine and, for the past eight years, director of digital media for MSP Communications and MSPC.

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Kate Rogers

Vice President, Digital Strategy

As MSPC’s vice president of digital strategy, Kate will help craft the agency’s work to develop valuable, long-term content on behalf of its clients. She brings 15 years of content marketing experience to the role, having previously served as editorial director of MSPC and executive editor of pillsbury.com, in addition to numerous content strategy and public relations positions.

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Evelyn Hoover

Vice President, B2B Content

During her over 15-year tenure at MSPC, she has helped craft content strategies and guide content development efforts for global technology companies of all sizes, healthcare organizations and other businesses.

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