As a content director, Kate oversees a team of 17 embedded MSP writers, editors and creatives to produce an industry-leading content marketing program for the owned media group of a Fortune 500 consumer packaged goods company. In addition, she leads content marketing efforts for MSP’s Miracle-Ear account.
Kate is passionate about applying a human lens to insights and reporting to create a culture that is committed to excellence and constant improvement. She loves the challenge of helping clients discover how powerful a content-led, data-driven marketing strategy can be.
Kate received a degree in English from the University of Minnesota.
Areas of expertise:
- Multi-channel content marketing strategy
- Applying data-driven content to provide measurable value
- Implementing the “brand as publisher” approach to client projects and strategies
- How to build an enterprise-level content marketing program