Kevin has 35 years of publishing, advertising sales, marketing and digital experience. His 27-year tenure with MSP spans roles as publisher of ComputerUser
magazine, director of sales and marketing on Mpls.St.Paul Magazine
and, for the past eight years, as director of digital media for MSP Communications and its digital content agency, MSPC.
Kevin has overseen strategy and implementation of numerous digital marketing initiatives for an array of consumer and B2B clients including Minnesota Office of Tourism, Delta Sky
magazine, Mpls.St.Paul Magazine
, Twin Cities Business
, Independent Community Bankers of America, IBM Systems Media, Optum Healthcare and McKesson.
Kevin is a current board member and past president of the Minnesota Magazine and Publishing Association (MMPA), a regional association serving as a resource and voice for print and digital publishing in Minnesota and the upper Midwest.
Kevin attended the University of Wisconsin, where he received a degree in English literature.
Areas of expertise:
- Integrated, multi-channel marketing programs
- Digital media strategy and implementation
- Applying sales and marketing tactics and tools to lead successful content marketing initiatives