A Content Strategy for an Evolving Business

Evolving Solutions

When Evolving Solutions first approached MSPC, it was in the midst of a multi-year transition from an IT infrastructure reseller to a full-service hybrid cloud solutions partner. Evolving Solutions needed a content strategy that would accelerate its hybrid cloud transformation—and a partner ready to execute that strategy while maximizing the budget. MSPC filled that role by crafting a long-range strategy, then executing that strategy with an eye for detail and a focus on future efforts.

Challenge

 
Evolving Solutions’ website contained a mix of generic and dated content that no longer reflected the company’s position as a hybrid cloud leader. Its competitors are many times its size and with larger geographic footprints.
 
Moreover, Evolving Solutions needed a strategy to ensure that co-marketing projects—i.e., funds from business partners earmarked for specific products or campaigns—aligned with its own marketing efforts, while carefully placing dollars behind its own brand building efforts like celebrating the company’s 25th anniversary.
 

Solutions

 
Evolving Solutions began its content marketing journey by engaging in Catalyst, MSPC’s flagship content strategy offering. From that comprehensive audit process came several strategic recommendations, including:
  • High-level content for line of business stakeholders
  • Detailed technical content for technical leaders
  • Streamlined website navigation
  • Regular blog posts highlighting Evolving Solutions’ in-house technical experts
  • Paid campaigns, including LinkedIn, PPC and programmatic pre-roll
  • Video for brand-building efforts
MSPC executed on those recommendations with a mix of partner marketing campaigns, brand building efforts, and long-term marketing initiatives.

 

Evolving Solutions Brand Video

 

Evolving Solutions Video: Transform Your Business With SAP S/4HANA

The partnership with MSPC has helped us increase our brand awareness and promote our technical team’s expertise. We have been able to leverage their strategic planning and content prowess with our technical capabilities and knowledge to create valuable content that reaches the right audience.
—Bo Gebbie, president, Evolving Solutions
Evolving Solutions
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