Challenge
Evolving Solutions’ website contained a mix of generic and dated content that no longer reflected the company’s position as a hybrid cloud leader. Its competitors are many times its size and with larger geographic footprints.
Moreover, Evolving Solutions needed a strategy to ensure that co-marketing projects—i.e., funds from business partners earmarked for specific products or campaigns—aligned with its own marketing efforts, while carefully placing dollars behind its own brand building efforts like celebrating the company’s 25
th anniversary.
Solutions
Evolving Solutions began its content marketing journey by engaging in Catalyst, MSPC’s flagship content strategy offering. From that comprehensive audit process came several strategic recommendations, including:
- High-level content for line of business stakeholders
- Detailed technical content for technical leaders
- Streamlined website navigation
- Regular blog posts highlighting Evolving Solutions’ in-house technical experts
- Paid campaigns, including LinkedIn, PPC and programmatic pre-roll
- Video for brand-building efforts