Always-On Content

Solution

Our content plan included an effective mix of new and refreshed content, supplemented with original videos and photo shoots. We built our content off key themes important to the Command audiences with the goal of inspiring ongoing solutions for 3M consumers.

The main objectives included injecting inspiring editorial perspectives and lifestyle angles, tapping into search trends for recommended voice and visual tone and incorporating high-quality photography and social media-friendly assets.

Assets included:

• 8 original projects, including:

  • 4 Clever Ideas for Your Small Bathroom

  • How to Build a Home Gym on a Budget

  • Toy Storage for Small Spaces

  • Bedside Table Hack

• Corresponding email distribution

• Website homepage banners

• Metadata for SEO

• Banner ads

• Social media assets

• Original videos, including:

How to Organize Kids Toys

Create a Home Gym on a Budget