Our content plan included an effective mix of new and refreshed content, supplemented with original videos and photo shoots. We built our content off key themes important to the Command audiences with the goal of inspiring ongoing solutions for 3M consumers.
The main objectives included injecting inspiring editorial perspectives and lifestyle angles, tapping into search trends for recommended voice and visual tone and incorporating high-quality photography and social media-friendly assets.
8 original projects, including:
Corresponding email distribution
Website homepage banners
Metadata for SEO
Social media assets
Original videos, including:
How to Organize Kids Toys
Create a Home Gym on a Budget